The old jokes are often the best ones. “What do you call 10,000 lawyers at the bottom of the sea?” “A good start.”
One blockchain technology startup has its sights on sinking at least one category of legal advice: that which handles the small claims court.
Jury.online — which has announced presale of its Jury.online tokens (JOT) today — is using the blockchain to make it easier to settle smaller claims, because it intends to eradicate the hundreds, sometimes thousands, of dollars spent on the lawyers needed to win or defend these cases.
This isn’t, of course, the first time that emerging technologies have been able to step in and succeed at replacing lawyers. The DoNotPay bot has already squashed hundreds of thousands of parking tickets. That solution uses a chatbot as its basis, whereas Jury.online is using blockchain technology to provide complete transparency throughout the process and resolve issues using smart contracts.
What is it about blockchain technology that makes it suitable for small claims?
“It’s a competing marketplace,” Alexander Shevtsov, founder and main developer at Jury.online, told me. “You can hire cheap labor to decide simple cases that require no expertise. Most cases can be handled with common sense rather than a deep understanding of law.”
An example Shevtsov quotes is the case of a business that paid for translation service, only to have the freelancer not complete the job.
So how does it work?
Users are connected with randomly selected jurors who make legal decisions and deliver judgment regarding any kind of dispute.
Deals are then executed via smart contracts and jurors are paid via the Jury.online currency, the JOT.
Users make deals via a transparent and secure decentralized platform. Both parties in a deal define the contract and deposit their funds. The funds remain in the contract until a legal dispute arises.
So is this really a solution that can replace lawyers?
“It will not replace lawyers for complicated cases, but it is a much cheaper alternative for independent dispute resolution,” Shevtsov said. “Lawyers are charging hundreds of dollars an hour, whereas Jury.online can handle a similar case for $100-200. That means disputes centered around a $1,000 deal become possible.”
That’s important, because the smallest of the small claims often go unchallenged. The costs of litigation are simply too high for the affected party to take the case forward.
Is Jury.online only targeted at small claims, or does it have applications in larger cases?
“Bigger claims may also be handled if they require expertise in certain pools,” Shevtsov said. “For example, in remote software development, an expert jury pool may be trusted to draw an independent decision. It may be a much cheaper alternative to resolution to international courts.”
The token associated with this blockchain solution, JOT, is expected to be listed on all the main cryptocurrency exchanges. All transactions in Jury.online will be paid using JOTs, such as opening a new dispute or paying the jury.
This is yet another interesting use of blockchain technology. Does Shevtsov think there is any limit to what this emerging field can be applied to?
“Certainly there is a limit to the problems that blockchain technology can solve,” Shevtsov said. “But blockchain seems to have applications in many industries, markets, and departments — especially in government services. Ethereum created smart contracts that can solidify financial deals. Jury online makes it possible to solidify real world deals.”
Despite the potential of Jury.online, Shevtsov is realistic about the future.
“Jury.online, of course, can’t solve all the problems, and cannot guarantee fair trial in 100 percent of cases,” Shevtsov said. “But the protocol and jury service will give you a cheaper and more independent dispute resolution.”
Presale of the JOT token starts today, with details available at the Jury.online website.
from VentureBeat https://venturebeat.com/2017/10/23/jury-online-wants-to-replace-lawyers-with-blockchain-technology/
I got the privilege to deliver this talk (adapted as a blog post) at the National Digital Design Conference (www.nd2c.com) in Pakistan on Sept 23rd 2017. ND2C was the largest design conference in the country so far, and included renowned international speakers, like Stefan Sagmeister and Debbie Millman, and amazingly talented local designers and creatives. It was the vision of two fearless women, executed through them and their team. Shout to the Featured Women and our TED coach Soness Stevens who helped me bring my first conference talk (and now first Medium post) to life, as well as the friends who helped edit it.
I remember my first few days at Google. I was so excited. A month after this picture was taken, I had gained 7 kgs because of all the free food in the cafeteria.
I used to take these Google buses to go to work, that had this cool interior and free wifi. But I made sure to sit in the back so I didn’t look like an awkward tourist.
But, as the novelty wore off, I started to doubt how well I was doing. I thought to myself, “I’ve trained in engineering, not design. A year ago, I didn’t even know that those gray boxy diagrams were called wireframes. Did I just do well in the interviews somehow?”
And then, it got worse: the woman who used to sit next to me got fired. I began to wonder if a girl like me from Rawalpindi really belonged at a place like Google, in Silicon Valley.
That same bus became a place where I would quietly put my head down and cry. I felt like an imposter.
Many people feel this way in new situations, but I think designers are particularly prone to it. Many around us don’t understand this new field. And our colleagues sometimes use us as a service to churn out pixels. We are often self-taught, and unsure if designers can truly lead companies.
Sure…we know Steve Jobs used design to make Apple successful. But he was a rare legend, right?
What about these successful companies?
Did you know they all had founders who were designers by trade? These leaders recognized that as technology becomes more accessible, consumers demand better experiences. They used their design skills to set their product apart.
It’s been 4 years since I started at Google. I have observed many designers in leadership positions and have grown from that self-doubting newbie to a Senior Interaction Designer. I’ve found one main difference between how junior and senior designers approach problems. I want to share that with you so it can help you navigate the relatively uncharted path of a design career.
Our education systems often train us to become specialized experts in narrow fields. We are encouraged to be hyper-focused on a single, discrete problem. However, in an interdisciplinary field like design, we need to balance this focus with breadth. We need to prevent ourselves from getting so distracted by perfecting pixels that we forget to widen our vision and see the big picture.
So, what is it that makes some designers great?
It’s system-level thinking.
Fast Co. design describes this as:
“A mindset — a way of seeing and talking about reality that recognizes the interrelatedness of things.”
Let me explain what this means and why it’s important, through an analogy: my husband and I recently moved to our first apartment together. The first thing we had to buy was a bed. How might you approach that problem? Take a few seconds to think about it.
I might think to myself, “Ooo mid-century modern is really trending these days,” and buy a new king bed in that style.
But, lets assume I’m a lil more thoughtful. I discuss the budget with my husband and realize a king bed will be too expensive. It’s more economical to keep his existing queen-sized mattress.
So I go ahead and buy a reasonably priced, queen-size bed instead.
Now the bed arrives. Oh nooo, I didn’t measure the door! The headboard won’t fit!
And when the bedside tables my husband ordered arrive, they are in a dark bachelor-pad style, and don’t fit with my mid-century modern theme.
I should have focused not just on buying a trendy bed but on making the whole house feel cohesive and meeting both our needs.
This included things like:
Our financial goals: how we want to divide our overall expenses
Physical constraints: the space of other items
An agreed aesthetic: what should the look and feel be
Had I considered this ahead of time, I might have bought a reasonably priced queen-sized bed, with a smaller headboard, and agreed on an industrial style that met both our tastes.
Hopefully that gives you a sense about what it means to think about interrelated things at a system-level.
Now, let’s switch gears and see how we can widen our vision when we build products.
Say you have been hired by a food delivery startup. The CEO asks you to update the following screen so users can buy drinks and fries when they are buying a burger.
How would you approach this problem? Take a few seconds to think about it.
One option is to recommend drinks and fries in a carousel at the bottom. Users can tap on items to add them their cart
But is there a better way to do this than what we were told? Lets step back.
The screen before this one has a list of options.
It might better, for example, to add a combo meal here so we don’t have to encourage users to add items later. This is probably also easier to implement than building a new carousel component.
But why were we asked to allow the user to add a drink or fries in the first place? Why is this important to the business? It’s to increase sales. But is there a better way to do that in the app?
If we look at our app overall, it allows users to go from point A, of wanting to buy burgers, to point B, completing their purchase, through various flows.
It turns out 90% of our users never finish buying what they put in their cart and abandon on this checkout page.
So, instead of just focusing on getting larger orders, we can suggest ways of simplifying our checkout page. From this vantage point, we can even call out any inconsistencies in UI patterns used here relative to the rest of the app.
Now we are getting more users from A to B. But sales are still low. Turns out there aren’t many users at point A in the first place because most people aren’t using our app. Let’s look at the whole market.
Maybe our competitors have a really cool feature that we should build as well or we need to partner with burger joints to get more customers.
In order to solve the real problem in the most efficient way, we resisted the temptation to focus on the screen we were given and explored pain points at flows and at the product level.
It can be overwhelming to think about how rest of the system impacts your goals but ignoring it doesn’t protect you either. So, let me share three lessons that have helped me:
1. First, get your first win
Do focus on the basics and become an expert at the tools, processes, and methodologies that are core to your job. And then create something, however small, that brings value to others. For me it was launching my first small project. When I received a bonus from my manager, I finally accepted that he didn’t actually think I sucked. Gaining that confidence freed me to think bigger.
2. It is also your job.
I often hear people say, “That’s not my job,” and that inhibits them from understanding how their work relates to that of others on the team. So number two is…yes, it is also your job.
Put on the business hat: How can your designs improve the company’s success metrics?
Put on the technical hat: What is easy or difficult to build in the given timeline?
Put on the UX hat: Are there existing patterns or research that you should leverage?
Its no wonder then, that great designers are excellent communicators. You can’t just show your designs, you have to articulate the tradeoffs between a good experience and the business or technical constraints. Invite coworkers to observe research or design sprints so they can also understand the factors that led to the solution. Accept feedback and discuss a way forward. Especially when our peers may not understand UX, we need to speak their language.
3. Be curious.
Learn beyond expectations, even if you can’t see the immediate value. Train your mind to wander productively. When you find a few minutes to spare, open up industry news, read a medium post, or dabble in a new tool.
10 years ago when the first iPhone came out, those who quickly adapted their designs for smartphones gained a competitive advantage.
In that vein, let’s go back to the food delivery experience from earlier. We were reacting to the picture that exists today. But what if we were curious about the picture we can create?
Given that same task today at Google, I might design an experience that starts on my phone while I’m leaving work, continues through notifications in my car, and ends on an assistive device in my living room — all through voice conversations.
Technology changes very rapidly: an experience that was impossible a month ago, might be within reach today. By being curious about emerging skills you can keep yourself and your companies relevant.
I’m currently on the Google Assistant team, partly because of a project I helped out with, even though I didn’t know much about conversation design at the time.
It’s said:
“Luck is what happens when preparation meets opportunity.”
I suspect like many of you, I would not be standing here as a designer today, had it not been for curiosity. As I mentioned, I was pursuing engineering in college. By taking photos for a newspaper and creating posters for events, I inadvertently taught myself the adobe suite. By the time I discovered design as a career, I was already on a path towards it. Curiosity helped me prepare for the opportunity I couldn’t yet see.
So try these three things.
1. Get your first win
2. It’s also your job
3. Be curious
As you adopt this system-level thinking and increase your influence, embrace any self-doubt as growing pains. Remind yourself that you are taking agency of your own career path, against expectations. And like those leaders we look up to, you are improving product strategy through design.
Also don’t forget that by perfecting your own craft and individual products, you are improving the perception of design as an industry around you.
So next time you’re on a project ask yourself, am I focused on just the pixels or can I see the big-picture?
Thank you.
From Pixel to Big Picture was originally published in uxdesign.cc on Medium, where people are continuing the conversation by highlighting and responding to this story.
from uxdesign.cc – Medium https://uxdesign.cc/from-pixel-to-big-picture-c573ddaf971e?source=rss—-138adf9c44c—4
It’s no understatement that digital mediums have taken over every aspect of our lives. We check what our friends are doing on the glowing screens in our hands, read books on dedicated e-readers, and communicate with customers and clients primarily through email. Yet for all the benefits digital mediums have provided us, there has been a growing body of evidence over the past several years that the brain prefers analog mediums.
Studies have shown that taking notes by longhand will help you remember important meeting points better than tapping notes out on your laptop or smartphone. The reason for that could be that “writing stimulates an area of the brain called the RAS (reticular activating system), which filters and brings clarity to the fore the information we’re focusing on,” according to Maud Purcell, a psychotherapist and journaling expert. If that’s the case, and the analog pen really is mightier than the phone, it’s no wonder some of my colleagues have ditched smartphones for paper planners.
But it’s not just recording our thoughts on an analog medium that appears to be better for us. Absorbing information from analog mediums now appear to be better for memory retention, and thus, productivity. In a study conducted by Anne Mangen, PhD, a professor at the Reading Center at the University of Stavanger, Norway, the researcher gave participants the same 28-page mystery story to read either on an Amazon Kindle or in print format. After the participants read the story, they were asked a number of questions about the text.
“We found that those who had read the print pocketbook gave more correct responses to questions having to do with time, temporality, and chronology (e.g., when did something happen in the text? For how long did something last?) than those who had read on a Kindle,” Mangen says. “And when participants were asked to sort 14 events in the correct order, those who had read on paper were better at this than those who had read on the Kindle.”
While this event has yet to be fully investigated and understood by scientists, Mangen, who now chairs E-READ, a European research network of interdisciplinary scholars and scientists researching the effects and implications of digitization on reading, says one explanation for the benefit of reading analog books may come down to something called metacomprehension deficit. “Metacomprehension refers to how well we are ‘in touch with,’ literally speaking, our own comprehension while reading,” says Mangen. “For instance, how much time do you spend reading a text in order to understand it well enough to solve a task afterwards?”
One study revealed that people think they are better at comprehending information when they read it on a digital screen. This resulted in those readers reading the text much faster than those reading the text in paper format. Yet despite spending less time reading the text, the digital readers predicted they would perform better on a quiz about the text than the people who read the text on paper. Yet when the digital and paper groups were tested, the paper groups outperformed the digital groups on memory recall and comprehension of the text. They also were closer to their test result predictions than the digital group was.
You Don’t Need To Print Off Every Email You Get
Books are one thing, but does our brain absorb information better if we read from other physical mediums, like newspapers and magazines? Not necessarily.
“Length does indeed seem to be a central issue, and closely related to length are a number of other dimensions of a text, e.g., structure and layout. Is the content presented in such a way that it is required that you keep in mind several occurrences/text places at the same time?” says Mangen. In other words, she says, complexity and information density may play a role in the importance of the medium providing the text.
“It may be that for certain types of text or literary genres (for example, page turners), medium does not matter much, whereas for other genres (cognitively and emotionally complex novels, for instance), medium may make a difference to comprehension or to the reading experience. But this remains to be tested empirically.”
In other words, unless people are sending you novel-length emails (which they shouldn’t be), you don’t need to go rushing to the print button, as reading short snippets of information on a screen probably doesn’t hinder memory retention or comprehension.
Print And Digital Can Coexist Peacefully
With all things regarding the brain and human cognition, Mangen also stresses that it wouldn’t be correct to proclaim that information gleaned from print is always going to be just as good, if not better, for memory and comprehension than digital.
“It is not–and should not be–a question of either/or, but of using the most appropriate medium in a given situation, and for a given material/content and purpose of reading,” she says, and notes that a “good starting point is to keep in mind that all media/technologies (old as well as new) have distinct user interfaces, and that the user interface of paper in some circumstances and for some purposes may support key aspects of reading (retention of complex information) or of study (writing notes in the margins) better than digital devices do.”
But for other purposes of reading, for example, presentations with audiovisual material, Mangen concedes a digital device like a tablet is obviously far superior. “There is no one-format/medium-fits-all solution (not even with respect to emails), but it will depend on a number of factors pertaining to the content/text, the reader, the purpose of the reading, the situation, etc.,” she says.
Slow Down When You Read Digitally
If you can’t bear to give up digital books, you aren’t out of luck. As the study cited above mentions, like other digital readers, you probably think you are absorbing the information better than you actually are, and thus move through the book faster.
A simple solution to this is to simply slow down and take more time reading the material, and you might absorb the information just as well as those who naturally take longer to read a paper book.
from Co.Labs https://www.fastcompany.com/40476984/this-is-how-the-way-you-read-impacts-your-memory-and-productivity?partner=feedburner&utm_source=feedburner&utm_medium=feed&utm_campaign=feedburner+fastcompany&utm_content=feedburner
An increasing number of people want to fix the flaws of the internet by decentralizing it, including Sir Tim Berners-Lee, the father of the world wide web, Mozilla Foundation, the nonprofit organization that supports the Firefox browser and other open-source tools, and Richard Hendricks, the protagonist of HBO’s Silicon Valley.
But what’s wrong with the current internet, and isn’t it already decentralized?
The internet is physically decentralized; no single entity owns it. But large, centralized services support its critical components such as web hosting, cloud computing, DNS services, social media, search engines, email services, and more. These services rely on resources concentrated in a limited number of physical or virtual servers. This approach makes it more convenient for companies to keep their services maintained.
But the same centralized architecture has created problems. If the servers of these entities go down, we lose access to vital functionality. If they get hacked, we lose our data. If they decide to monetize our data in unlawful ways or hand it over to government agencies, we likely won’t learn about it. If they decide to censor or prioritize content based on their interests, we won’t be able to do anything about it.
In short, we’ve entrusted these entities with too much power, and they’ve become too big to fail.
In a fully decentralized internet, instead of one or a few organizations running the system, a community of users and a network of independent machines would own and power these vital services. This would make them more resilient to failures and hacks while ensuring no single entity can use them in nefarious ways.
Many experts believe blockchain, the technology that is already decentralizing monetary transactions among other things, is the key to solving the decentralized internet puzzle. At its core, blockchain is a distributed ledger that enables a large number of parties to share resources and information without having to trust each other or any central broker. Several companies are now employing the technology to create decentralized versions of vital internet services.
Decentralized web hosting
Distributed denial of service (DDoS) attacks have become a favorite tool for cybercriminals who want to shut down websites. And they’re relatively easy to stage on centralized systems. All an attacker has to do is gather enough firepower and direct it at the web servers that are hosting the target website. The target has to increase its computing resources in order to stay online, an endeavor that is costing hosting companies hundreds of millions of dollars every year.
Blockchain-based platforms fend off DDoS attacks by replacing centralized servers with thousands of nodes, each of which serves a part of the website. Consequently, attackers have no single target to hit.
An example is Gladius, a blockchain startup creating a decentralized content delivery network (CDN) and DDoS mitigation system. Gladius uses the blockchain to distribute files and assets across thousands of computers that share its network. When users sign up with the Gladius network, they can rent out their computer’s idle time, storage, and bandwidth to host websites and receive cryptocurrency in exchange.
Gladius uses self-executing “smart” contracts that run on the blockchain itself to administer and allocate the resources of the network and manage payments. There are several benefits to Gladius’ model. First, it removes centralized storage locations, making DDoS attacks much harder and reducing the costs of hosting websites. Second, it can speed up access to websites by bringing cached content much closer to visitors. And third, it creates an incentive for users to share their idle network and computing resources.
Decentralized DNS
Nebulis, a project that employs blockchain and the Interplanetary Filesystem (IPFS), a distributed alternative to centralized web servers, aims to create a decentralized domain name system (DNS). DNS services are critical to enabling users and businesses to access web services. When you type the domain name of a website into your browser, a DNS server translates that name into an internet address (IP address) and helps you connect to the host.
Last year, an attack against the servers of Dyn, a large provider of DNS services, caused a major internet outage across large regions of the U.S. and Europe and cut off users from vital services such as PayPal, Github, and the App Store.
Nebulis expects to prevent this kind of failure by storing, updating, and resolving domain records on the Ethereum blockchain. As a result, hackers won’t be able to disrupt DNS services by targeting their servers. A distributed DNS on the blockchain would also make it exponentially more difficult to stage man-in-the-middle attacks or practice censorship and domain redirection by manipulating DNS records.
Decentralized data storage
To use today’s centralized internet services, you’re forced to trust them with your data. But many things can go wrong under this model. One example is the 2013 Yahoo data breach, which gave hackers access to the data of more than 3 billion user accounts. More recently, a data breach at credit reporting agency Equifax gave away sensitive information belonging to more than 143 million people. In both cases, hackers had obtained access to the servers of the breached companies.
One of the benefits of blockchain is that it lets you use applications while retaining ownership of your data. By storing data across a distributed network, blockchain applications obviate the need for centralized storage and ensure that only the true owner will be able to access it.
Storj, a decentralized version of Google Drive and Dropbox, uses blockchain to split files into smaller bits, encrypt them, and distribute them across the many nodes participating in its network. People who make their computer’s storage space available to the network receive cryptocurrency rewards. Storj solves two specific problems. First, it makes sure that your files aren’t stored in a central location, where a service provider or a potential cybercriminal can gain access to them. And second, it speeds up file access speed by letting users download their files piecemeal from several locations at once.
CryptaMail and John McAfee’s SwiftMail apply the same pattern to sending and receiving emails. The services encrypt messages and store them on the blockchain. Only the receiver of the message has the decryption keys. Distributed email services prevent wholesale theft of user data.
And decentralized social networks such as onG.social and Indorse store their data on the blockchain and run their services through smart contracts, making it impossible for the service provider to invade user privacy. Users get to choose how they share their data with the network and receive cryptocurrency rewards for adding value to the network.
Putting the pieces together
A fully decentralized internet will have its own challenges, but its key promise will be to provide robust services that can’t be compromised or owned by any single organization, a distributed network that gives its users full control of their digital life and ensures privacy and equal access. If such an internet is destined to arrive, blockchain will surely be one of its principal building blocks.
Ben Dickson is a software engineer and the founder of TechTalks, a blog that explores the ways technology is solving and creating problems. He writes about technology, business and politics.
from VentureBeat https://venturebeat.com/2017/10/08/can-blockchain-decentralize-the-internet/
If you’ve always wanted to own some cryptocurrency, a new app might be a good way to get your hands on some. Called Coinflash, the app takes the spare change left over from your purchases during the week and uses that cash to invest in the cryptocurrency of your choice through a Coinbase account.
The app itself doesn’t actually take any money from you. Instead, it counts up your spare change from credit and debit transactions (you can choose to connect one account or several, but all of the accounts you select need to be associated with the same bank), and then gives that info to Coinbase that actually handles the transaction.
Advertisement
It works a lot like Acorns does. That app rounds up purchases and invests your change in the stock market.
If linking accounts concerns you (it should), linking cards just gives the app the ability to read transactional data, not make purchases. Coinflash says that information is stored for 2 months in its database, but not longer. Investments can be set up to be done on a weekly or monthly basis.
To use the service, you pay Coinflash $1 per month in Ethereum or Bitcoin, no matter how much money you end up investing. The $1 is deducted from your Coinbase account. If you stop using Coinflash, then it will stop deducting the $1, even if you keep investing and using Coinbase.
Advertisement
If you’ve been meaning to get into cryptocurrency, then it could be an easy way to dip your toes in the water without putting up tons of cash at once.
from Lifehacker, tips and downloads for getting things done https://lifehacker.com/automatically-invest-your-spare-change-in-cryptocurrenc-1819028364
AI can offer amazing user experiences when it’s well designed–from more effective spam filters to digital assistants that understand the nuances of your voice. But according to interaction designer and Carnegie Mellon professor John Zimmerman, many UX designers are utterly unprepared to design this new wave of AI-centered interfaces.
Zimmerman has designed intelligent systems for 20 years–everything from a TV recommendation system for Philips to a system designed to sense depression and an interface for an algorithm that helps cardiologists decide whether or not to perform heart surgery. He believes there’s a gaping chasm between AI and UX. “UX designers right now go out and do a bunch of field work, but they fail to see opportunities where machine learning can add value,” he said at the Google People + AI Research Symposium in Cambridge, Massachusetts, this month.
There are many reasons for that. For one, the technology itself is very complex, limiting designers’ ability to play with it or even gain a tacit understanding of it. Secondly, machine learning isn’t part of a standard design education. Nor is it included in many mainstream design tools. Zimmerman believes this has led to a gap in UX designers’ skill sets. Yet it’s important that designers think of AI as just another tool in their toolbox–a material to be used responsibly and ethically.
[Source Image: panimoni/iStock]
Where’s The Machine Learning Playground?
“Design generally evolves new ideas through a conversation with materials, where you develop a tacit understanding of the material’s capabilities,” Zimmerman tells Co.Design. “This is very hard for designers to do with software, but it’s particularly hard with machine learning.”
Zimmerman points to Ray and Charles Eames’s furniture breakthroughs to demonstrate how designers need to play with and dissect materials to fully understand them. The duo’s material of choice was plywood–they were so obsessed with it that they made it themselves. “Through that process they came up with this entirely new idea for furniture,” he says. “They found a super inexpensive way to manufacture furniture that had a very different look. But it came from playing with the material. Traditionally we train design students by sending them to the shop and studio, to cut paper and play with plastic. We don’t have a machine learning shop.”
In other words, it’s really hard for designers to experiment with machine learning because the technical barriers to entry are still so high. The Eameses didn’t need to be chemical engineers to play around with plywood–but to play with machine learning, you often need a deep understanding of math, data, and statistics.
Some companies, Google included, are working on this problem by trying to create programs that automate the behind-the-scenes process of building a machine learning model, which can require a PhD to complete. But they’re not yet complete, and they could ultimately mean ceding design decisions to the company that built them.
[Source Image: panimoni/iStock]
Think Different
But in the meantime, Zimmerman thinks a shift in mind-set is in order. One of the most obvious examples of how machine learning could be used in UX is through adaptivity, or products that learn how a person uses them and then change to accommodate that person. For instance, an adaptive, machine learning-powered UI would learn if you always use the Starbucks app to pay for your coffee and automatically pull up that screen when you’re inside a Starbucks. Companies like Zappos could choose to fill in your shoe size when you’re shopping on the website, or only show you styles in your size. Adaptability isn’t thought of as a standard design element yet, though.
Zimmerman is the first to admit that thinking about how a system learns over time is not part of his own personal design process. For instance, he’s working on a crowdsourced transit mapping project called Tiramisu, which was not initially designed to learn from users’ behavior. Zimmerman says the idea didn’t even occur to him until a new PhD student on the team asked him about it. “It was a super obvious question,” he says. “It made me think about how we don’t even think about [making something adaptive] when we’re doing sketches and wireframing. I’ve been reading about this since the mid ’90s. But it’s not even in the mind-set to say, is this [interface] going to learn?”
Part of the problem is that designers don’t necessarily think about adaptability. But there are also myriad new challenges that come with building machine learning into products. For instance, one of the central concepts Zimmerman is currently thinking through is the idea of an “undo” button. Take the Zappos example. What if you’re shopping for shoes for someone other than yourself, and the site is only showing you shoes in your size? There needs to be a way out–an “undo”–so users can get back to a generic version of the interface. How to achieve that effectively is an open question facing UX designers today.
[Source Image: panimoni/iStock]
Bringing AI To Education And Design Tools
Zimmerman believes there are ways to help designers prepare for the future. The first lies in design education. “The lowest bar is to simply give students assignments where they need to design an intelligent system and a part of their design is to envision how the intelligence is working below the hood and how the user is going to interact with that,” he says. “That’s the simplest thing: to let them know, people are going to be asking this of you.”
He also proposes curricula that pair design students with data science students, so they get the opportunity to work with someone making models and have the opportunity to experience the kinds of problems machine learning can solve. It’s a plus for data science students, too–they get a lens into the design process and understand how the work they’re doing affects real people.
Outside of education, Zimmerman thinks common design software itself isn’t offering designers the tools they need to prototype and plan adaptive interfaces. “They certainly encourage you to think about navigation. They scaffold you in all kinds of ways,” Zimmerman says. “Why are we not also embedding in those tools the very simplest issues of learning and adaptation to people’s repeated use?”
While the concept of “interfaces that learn” isn’t new, the fact that it hasn’t broken into mainstream design tools means it isn’t really part of designers’ tool kits yet. “There’s a huge opportunity for Sketch, Adobe, or whoever who wants to be the next big tool, to support designers in thinking this through,” Zimmerman says.
Are designers as far behind as Zimmerman thinks? And how can we close the gap between AI and UX? Let us know what you think by emailing us at CoDTips@fastcompany.com.
from WebdesignerNews https://www.fastcodesign.com/90145027/designers-arent-equipped-to-make-ai-heres-how-to-prepare
Washington-based woodcarver Jeffrey Michael Samudosky has been creating elaborate figural works from a variety of Pacific Northwest trees since he started his company JMS Wood Sculpture in 1998. One of his most recent projects is a replica of an Enteroctopus dofleini, or Giant Pacific Octopus, carved from a fallen Redwood given to him by Redwood Burl. The cephalopod’s tentacles curve and twist their way across areas which Samudosky left natural, including the entire back of the trunk which gives the illusion that the octopus is on top of the tree, rather than a part of it.
Apple is usually lauded for raising the bar for product and interface design, since way before it launched the first iPhone. But designer Ryan Lau has noticed a number of design issues in iOS 11 which lead him to believe that the company’s software development division is no longer paying as much attention to detail as it once used to.
Lau also noted how some of these problems weren’t even present in iOS 10, and have only cropped up in the latest version. He also said that these these bugs occur in the Golden Master (GM) of iOS 11, which is generally the final, ready-to-ship version of the platform.
Hopefully, Lau’s post will catch Apple devs’ attention and encourage them to fix these issues before they begin to aggravate design-conscious fans of the brand. Head over to this page to see all the bugs he caught.
from The Next Web https://thenextweb.com/apple/2017/09/19/ios-11-will-annoy-the-hell-out-of-design-nerds/
Modern businesses face crucial challenges related to customer retention and business development. A shift in focus from primarily sales-driven organizations to more service-driven systems, has e businesses trying to improve revenues by engaging customers in better ways.
Research shows that customers become angry when businesses do not satisfy or provide proper customer support. By improving customer support functions, businesses can build brand loyalty and boost revenue in a short time.
Chatbots are the new-age tool for helping businesses improve customer satisfaction, thereby, improving sales. Chatbots are becoming an effective tool for lead capturing and are being integrated into websites to help businesses get prospects in efficient and cost-effective ways. They are more than simply a traditional live chat. They have assisted the start-up world with scaling operations, building customer bases and boosting revenues. Conventional businesses are leveraging the benefits offered by chatbots to sales improvement, customer satisfaction and increased revenues.
Brands are going the Chatbots way
Every Chatbot feature provides a number of benefits. Even the most popular brands have begun using them.
For example, publishing giant Harper Collins is using its own inhouse- developed set of Chatbots, Epic Reads and Book Genie. Both interact with Facebook Messenger users make recommendations for interesting books based on their particular preferences.
Another example is Starbucks’ AI-powered app Chatbot, My Starbucks Barista. It translates complex information like “double upside-down macchiato half decaf with room and a splash of cream in a grande cup” into contextual data for the business. As you can see, the bigger the brand, the more innovative the Chatbot! But this isn’t the only application for Chatbots. They are even better at expediting and making more effective the sales process.
This is how:
1. Lead Filtering and Identification:
If you run an ecommerce business or a sales website, you may be receiving significant traffic due to promotional expenditure, but does it convert into tangible sales? The answer is, highly unlikely. Even a sales funnel will only work if the user follows through with the content.
However, when you position a Chatbot, it prompts the user when looking for something specific. You feed the Chatbot with keywords and once the user responds, the Chatbot connects them with an actual salesperson.
You may be unsure about retaining a 24/7 sales representative because you don’t want to waste resources on casual ‘digital dwellers’ who have no intention to purchase. This is where the Chatbot can help you identify the lead at the right time, putting your sales team into action just when you need them.
2. Automated Response to Queries:
With time and experience, your sales team will be able to develop a set of general and frequently-asked questions, usually asked by prospective or new buyers. By leveraging a Chatbot, you can use this information to assist buyers without the need for a 24/7 customer representative. This saves you additional expenses and allows the Chatbot to redirect any non-standard questions to your customer representatives.
3. Information Gathering and Recording:
Data shows that people talk more freely when they know who they are interacting with, whether it be with Apple’s Siri, Microsoft’s Cortana, Google’s Home or Amazon’s Echo. This same principle applies to Chatbots. When posting casual comments, most users can provide vital information showing their importance to your business. The data voluntarily provided by consumers regarding recent purchases, hobbies, likenesses and residential areas can be leveraged by the sales team to reach out to specific buyers. While human sales personnel may miss these red flags, a preprogrammed Chatbot will not.
4. Offer Restatement
What happens when one customer, who has been interacting with one salesperson, is suddenly busy dealing with another customer? One of the prospective customers feels neglected and could decide to leave. This would never happen with a Chatbot because every consumer query directed to a Chatbot gets addressed timely.
Another amazing use of the Chatbot is what differentiates good from remarkable sales people While the good ones solve consumer queries, the remarkable ones solve them using the business’ products and offerings.
Most sales training programs state that an ideal salesperson should be able to solve customer queries. The reality is that they are supposed to make sales. If they are busy helping customers, then how can they help the business? This is where Chatbots provide valuable assistance. They are designed to solve customer queries so that when a lead or prospective customer is redirected towards a salesperson, the queries are already resolved so the salesperson can start talking about the product.
These are not just fancy features. They have great business utility which translates easily into tangible benefits for the business with respect to sales efficiency. This is done by:
a. Increasing response time. Despite the level of training and experience held by the sales team, if they are not available at the very moment a consumer needs them, they are worthless. A Chatbot guarantees that salespeople are available every time a prospective lead shows signs of interest in your products/services.
b. Decreasing conversion time. The sales team can now focus on leads having a higher possibility of conversion because they have been filtered using the criteria devised by you and your Chatbot. This results in decreased conversion time.
c. Increasing sales productivity. With the sales team focusing on hot leads, resources otherwise wasted on bringing cold leads into the sales funnel are saved.
The overall result of these Chatbot features is the absolute efficiency and effectiveness of your business, all at the same time.
In the past few years, blockchain has developed an unrivaled reputation as the next big thing for the decentralized internet. Startups have absorbed billions of dollars from traditional funding and token sales to develop software and proof-of-concepts that employ blockchain to fix many of the problems that riddle centralized online services.
But will blockchain tech see mainstream adoption?
Blockchain promises it can protect us against DDoS attacks and data tampering, prevent voter fraud, speed up transactions, reduce costs, and enforce transparency and auditability. And these are characteristics every IT expert and software developer can appreciate, but they’re also characteristics the average user takes for granted. Why should a user abandon established cloud services for unknown alternatives that provide similar features on the surface? As long as Skype works fine 99 percent of the time, why should I switch to a blockchain-based alternative?
Blockchain needs a specific value proposition for the average user if it is going to gain real traction. And I believe that value proposition will be the ability for every person to own their own data.
Big tech corporations such as Facebook and Google collect and hoard tons of information about users and use it to improve the algorithms that run their services and generate their revenue. But users have no ownership of the data and have to rely on those centralized services to store and protect their information. This effectively locks them into those platforms, depriving them of choice and control. If Facebook closes your account, you lose all the data, connections, reputation, preferences, and interactions you’ve generated over the years. The same goes for Google, YouTube, Amazon, Twitter, and the rest.
And then there are cases like the massive data breach Equifax reported this week, where 143 million consumers’ social security numbers, addresses, and other data was exposed to hackers and identity thieves.
This is where blockchain and distributed ledgers promise consumers real value. Blockchain’s architecture enables user data to be siloed from the server applications that use it. A handful of companies are exploring the concept to put users back in control of their data.
One example is Blockstack, a blockchain-based browser that aims to create a decentralized internet where service providers don’t own user data. The browser grants you access to various websites and services via a blockchain-based identity. This is an identity you own and take with you to every new application you want to use, as opposed to a profile that resides in the servers of those applications. The browser also gives you full control of application data by encrypting and storing it on a backend of your choosing. This can be Google Drive, Dropbox, or any other service that has the right set of APIs.
Pillar, another open-source blockchain project, is developing what it calls a personal data locker and “smart wallet.” Pillar is a mobile app that stores and manages your digital assets on the blockchain, where you have full ownership and control. These assets can be cryptocurrencies, health records, contact information, documents, and more. Pillar also aims to address another fundamental problem: The average consumer’s lack of interest in managing their own data. Pillar will be an AI assistant to which you express your intent, whether it’s making a registration, buying an item or anything else that might involve your data. The assistant will then find the services you need and provide them with data from your wallet instead of replicating and storing your sensitive information on their servers.
Projects such as Enigma employ blockchain to preserve user data privacy while sharing it with cloud services and third parties. Enigma’s platform protects data by encrypting it, splitting it into several pieces and randomly distributing those indecipherable chunks across multiple nodes in its network. Enigma uses “secure multiparty computation” for its operations: Each node performs calculations on its individual chunk of data and returns the result to the user, who can then combine it with others to assemble the final result. Users maintain control and ownership of their data chunks on the blockchain. They can grant or deny access to third parties and services wanting to perform calculations on their data without actually giving away the data itself.
Social media is another domain that blockchain startups are disrupting. Platforms such as Nexus and Indorse improve privacy and data ownership by storing information on the blockchain and putting users in control of how their data is accessed, shared, and monetized.
The key idea behind blockchain applications should be to shift the internet from application-centric models to structures where users are at the center, maintain control of their digital footprint, and can decide who will access it.
We still have a ways to go before users truly appreciate the value of their personal data and digital assets. But as they begin to understand the consequences of allowing centralized services to hoard their data and decide to reclaim control of what’s rightfully theirs, blockchain will be the technology they turn to.
Ben Dickson is a software engineer and the founder of TechTalks, a blog that explores the ways technology is solving and creating problems. He writes about technology, business and politics.
from VentureBeat https://venturebeat.com/2017/09/09/how-blockchain-will-finally-convert-you-control-over-your-own-data/