Tide Banking’s Vertical Card Design Reflects ‘How People Use Cards Today’

Banking service start-up Tide has revealed its new logo and a vertical card design that steers away from the traditional landscape aesthetic.

In a press release, Caitlin Rich, Head of Design at Tide’s in-house creative team, explained, “We’ve been studying the way that people interact with their banking cards, and we believe that this new design reflects how people actually use cards today.”

“How we insert them into ATMs when withdrawing cash, how we slot them into terminals when making payments and how many of us carry our cards in a holder in the back of our mobile phones. And of course, our new cards still slip nicely into your purse or wallet.”

The card, which sports a clean, minimalist look, has the cardholder’s name and other details on its back face, while the brand’s logo sits in the center of its front face.

According to Rich, “This keeps the front clean, and helps improve security as personal data is hidden and harder to copy. It also works with any card scanning apps.”

The deep blue color was chosen for being “refined” and “understated.” Rich elaborates that “the surfaces have a matt cello finish to help minimize scratches, and give a premium feel.”

The logo, made by creative agency Article, comprises a circle enclosing a swell to symbolize “the ebbing and flowing of time.”

“The word ‘tide’ is from the Old Saxon ‘tīd’,” says Rich, “which means ‘time’: something Tide saves businesses every day.”

Old logo

Posted by Tide Banking on Thursday, December 22, 2016

New logo

The current account that gives business owners their time back

Posted by Tide Banking on Monday, March 19, 2018

Posted by Tide Banking on Monday, March 19, 2018

We save businesses time so they can focus on doing what they love.

Posted by Tide Banking on Tuesday, March 20, 2018

[via Design Week, images via Tide]

from TAXI Daily News http://www.designtaxi.com/news/398919/Tide-Banking-s-Vertical-Card-Design-Reflects-How-People-Use-Cards-Today/

“I Made a Decision to Stop Complaining. About Anything.”

Interview: Geneen Roth.

Geneen Roth is a bestselling writer of many books who, in her work, examines the relationships among identity, food, spirituality, body image, money, and other aspects of our everyday lives. That is, some of the most some complex and charged issues within the larger subject of happiness.

She has a new book that has just hit the shelves: This Messy Magnificent Life: A Field Guide.

I love the idea of a "field guide" to life.

I couldn’t wait to talk to Geneen Roth about happiness, habits, spirituality, and productivity.

Gretchen: What’s a simple habit or activity that consistently makes you happier?

Geneen: When I wake up every day, within the first five minutes, I counter [what I fondly call] my marriage to negativity by asking myself: What’s not wrong right now? Then I list five things. They could be as simple as: “I woke up today. It’s another day on planet earth! I have eyes to see, ears to hear, a partner sleeping next to me, an irrepressibly silly dog”…and I make sure to not just list those things but to take them in, to feel them, to experience the goodness of them so that I’m not just reciting a checklist. Then, as silly as this sounds, I remind myself to smile right there, right then, not at anything or anyone but just because — and I notice how that amplifies joy. It always amazes me that the littlest things make the biggest difference.

Gretchen: What’s something you know now about building healthy habits or happiness that you didn’t know when you were 18?

Geneen: That happiness is not meant for a special few (of which I am not one). That it is possible to cultivate happiness and joy, and that if one’s nervous system is geared toward vigilance about sensing danger instead of noticing beauty or what’s good, it is still possible to develop the capacity for everyday joy. But/and, building a new habit takes consistency and willingness to do it, even when I don’t feel like it. When I want to whine or muck around in how awful it all is, I have to be (and most of the time, I am) willing to stop myself in the middle, to remember what I want more than I want to whine, and to live as if what I’m aiming for—joy, in this instance—is already true. Sometimes living as-if is the best I can do. And that’s good enough.

Gretchen: Do you have any habits that continually get in the way of your happiness?

Geneen: My default orientation to what’s wrong. And so, many times a day—after I do the five minutes in bed as described above—I ask myself, “Am I okay right now?” And since the answer is almost always yes, my nervous system and hyper-vigilance relax. Over and over, for as many times as it takes. As an extension of this habit of focusing on wrongness, I’ve also noticed that I blame myself when things don’t go as planned—or when, according to my mind, they have gone wrong. I have a friend who says he wakes up every day with this mantra: “Something’s wrong and who’s to blame!” I have to pay close attention to this in myself as well. Attention changes everything for me because it makes a separation between what I am seeing and who I am. When I see something, I immediately realize that that which is doing the seeing is not the pattern itself. I realize there is something bigger that exists than this poor, little moi—that I am not my history, but am instead the awareness that is noticing my history–and this cheers me up immensely.

Gretchen: Which habits are most important to you?

Geneen: When I am writing a book, the habit of getting to my studio every day is crucial. Otherwise, I putter around in the house, procrastinate, call friends and schmooze on the phone. So I have a sign in my kitchen (since I walk out the kitchen door to my studio) that Nora Roberts has on her desk: Ass in chair. And even though I am dragging and kicking and feeling sorry for myself as I open the kitchen door and head to my studio (because I am certain that all my friends are making plans to go out to lunch at pretty restaurants with potted red geraniums), I am resolute about getting my ass in the chair.

There are other habits, other routines or disciplines I follow almost every day because I find that structure (i.e., habits) are helpful to my somewhat chaotic mind. (Okay, very chaotic mind). I go to bed by 10 pm, I move my body every day, preferably outside, and I remember, many times a day, to come out of my mind and into my body. To sense my arms and legs, feel my feet on the floor, and to look up and around me. To be, as the Tibetans say, “like a child, astonished at everything.”

Gretchen: Have you ever managed to break an unhealthy habit?

Geneen: The hardest habit to break has been to stop listening to what I call “the crazy aunt in the attic:” the voice that blares continually, day in and day out, about how I’m not good enough, did it wrong, should have done better. When I notice that I suddenly feel small, diminished, incapable, disappeared, I’ll track back and ask myself what triggered it and what I am telling myself. I’ve gotten very good at seeing that the crazy aunt is having her way with me. Then, I tell her to go out on the lawn, drink tequila and leave me alone. Or simply, that I am walking out of the attic and into the rest of the house (that is my body, my life) and so she can keep blaring on but I am not listening to her. I disentangle myself from her clutches and realize that she is not telling the truth.

The second hardest habit that I have broken, and I realize you only asked about one, but I can’t help myself from mentioning this, is complaining. When I realized two years ago that most of my conversations were (very nice) rants against what was happening that I didn’t want to be happening (i.e, the weather, what someone just said, the politicians, being tired or sick, etc) and that there was nothing to do about it since it already happened, I made a decision to stop complaining. About anything. I gave myself three choices: accept the situation, leave the situation, or do something to change the situation, period. Although I often wanted to complain about not complaining, the truth is that my resolve has had a profound affect: there was an unexpected and almost magical lightness to the days. And there still is.

Gretchen: Have you ever been hit by a lightning bolt, where you made a major change very suddenly, as a consequence of reading a book, a conversation with a friend, a milestone birthday, a health scare, etc.?

Geneen: When we lost every cent of our savings in 2008, my immediate reaction was terror and self-blame, fear and hopelessness. My husband and I were never going to get back the money we’d made from thirty years of being self-employed, and I felt despair, shame and totally overwhelmed. Luckily, I had good friends who told me that “Nothing of any value has been lost,” and although I responded that “this was not the time to be spiritual," I realized that if I was going to make it through the night without being frozen with fear, I was going to have to be vigilant NOW about re-focusing my mind on what I did have, not what I didn’t have. On what I could find, not what I had lost. And I realized, almost instantly, that there was goodness and beauty, love and chocolate in abundance. These things had always been there to see, take in, but that I had been disregarding them as I went through the regular day-to-day activities. Within a week, I was happier than I’d ever been. This process taught me something I will never forget: that no situation, no matter how awful it first appears, is unworkable. And just as important, that it is not the situation itself that is causing my suffering, but the stories I am telling myself about it. Radical.

from The Happiness Project http://gretchenrubin.com/2018/03/geneen-roth-messy-magnificent-life/

Why Facebook’s logo is blue – a designer’s guide to color and emotion

We’re able to see different colors because of our retina’s innate ability to differentiate frequencies of light waves.

Certain colors or shades evoke different sentiments in people. In this post, I want to give a quick introduction to color theory, ways to combine colors, and tools for designing with color — that you as a designer can benefit from to make your designs delightful.

Let’s start!

Different moods are attributed to different colors and you can use these different colors to achieve different ends.

  1. Red has been traditionally associated with Love, Energy, and Intensity. So a lot of car ads, or anything related to love are some shade of red.
  2. Yellow tends to be used for things to convey Joy, Attention, Intellect. Yellow is an incredibly attention-grabbing colour. However, yellow is not a good choice for the background of your app or as the main interface. Yellow can cause attention fatigue. It’s an excellent choice for app icon design or app screenshot design.
  3. Green has been associated with Freshness, Safety, and Growth. This is why you’ll see most nature, healthy food, related companies use green for their branding.
  4. Blue — Stability. Trust. Serenity. No surprise why both Facebook and Twitter are blue.
  5. Purple stands for royalty. Wealth. Feminity. Purple tends to be used for women-targeted products. And luxury products.

To see these theories in action, start analyzing advertisements. After all, ads are really well thought-out experiments in persuasion and manipulating human psychology.

Next time you see an ad, try to see what techniques or design principles they’re using to make their design look beautiful and what emotion they’re trying to evoke.

Choosing a color palette is not all about advertising and attention-grabbing, though. It’s also about selling your product and appealing to certain instincts or desires that people have.

So the next time you’re designing an app/website, the first thing to think about is what emotions you want to evoke and ideas you’re trying to convey to the user and pick a colour palette accordingly.

Read this to learn more.

How to combine colors to create color palettes

Now, of course you’re not going to use the same color everywhere in your app. You’re going to need combinations of color that go well with each other and are pleasant to look at.

To combine colors, artists and designers often use a tool called color wheel.