What UX Designers Need to Know about Conversion Rate Optimization

Conversion is most often defined through sales, but it can also apply to clicks, sign-ups, repeat visitors, or any other metric that meets your organization’s goals. The real problem many organizations face regarding conversion, is that content is often still considered “the stuff that goes into the design.” Putting content at center stage means changing…

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The Many Facets of Taxonomy

This is the third in a series that has become real-life examples of taxonomies found in my kitchen. Part 3 of “Taxonomy of Spices and Pantries” looks at where and how facets can be used as multiple categories for content. Building the business case for taxonomy Planning a taxonomy The many facets of taxonomy Card…

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