Soon We’ll Be Creating Content For a Living

Because working full-time is a recipe for disaster.

Photo by Wesley Tingey on Unsplash

We’re living in a very interesting time. New inventions are being created. New jobs and lifestyles become possible. The very definition of the word “work” changes.

A month ago, I argued that the job of the future is content creation.

It’s true.

Something similar happened when we switched from physical labor employment to intellectual labor.

About one hundred years ago, we stopped going to factories and started working in offices. We didn’t need that much physical labor anymore because most of it was automated. Intellectual work and the post-industrial economy soared.

Now, we’re in a new transition. There are almost eight billion people on this planet — and while there is still a large percentage of those who don’t have access to the internet (about half, to be exact) — the western, developed world just doesn’t need that many employees.

This is what the 2008 real estate crisis showed us. There were many layoffs, but most of them didn’t recover. Why? The CEOs were secretly happy that they had to fire all those people. The brutal truth is that they just didn’t need them.

This COVID crisis also showed us just that.

Most employees were either forced to work from home or go on a three-month-long vacation. The world economy tanked for a bit (then recovered to all-time-highs), but not because all those people couldn’t work — but because most offline businesses had to shut down.

There was less demand for products and services.

That last point is crucial.

What many people still don’t realize is that we live in a “demand-driven” economy. In this economy, bitcoin grows not because it’s backed by some incredible asset (it’s not backed by anything), but simply because it grows. It grows because people buy it. And when people see that it grows, they buy some more of it. The rest of the economy is built in a similar way.

The whole world economy revolves around the demand of 1% of the global population.

And because the population grows (especially fast in the developed countries), you have demand that’s accelerating.

More demand = more opportunities for business. And less need for work. In the conventional sense, at least.

This is where global concepts clash with personal demands.

“But how do I feed myself then, if nobody needs my work?” you might ask.

I am glad you did.

You have three choices.

Choices 1–2: you can enter one of the two economies:

  1. The ‘gig economy’. And sell your time working as a freelancer on UpWork or an Uber driver. So far, this is the easiest and fastest way to make cash.
  2. The ‘passion economy’. And make money by being who you are. Unlike freelancers who sell their time, your main asset is not time — but your audience. This calls for another post, so I won’t go into much detail here. (This is also the subject of my weekly newsletter which you can join here.)

Choice 3: become an entrepreneur and distribute value in some other way — mainly by organizing people from the ‘gig economy’ to create something that has demand from consumers.

And while yes, most people are still working as full-time employees, the old concept of “career” is becoming quickly obsolete — much like the estates and ranks of the medieval ages.

In the next decade or two, we’ll see that these three choices are all you’ve got.

You’re probably not surprised to see the words “gig economy” — as it existed for quite some time. After the COVID pandemic ceases, we’ll see more of it booming, as ex-employees go freelance. You’re also probably not surprised to see entrepreneurship in this, as the media is full of stories of new-born small business owners. Both of these choices are the by-product of our demand-driven economy.

But the words ‘passion economy’ are probably new to you.

That’s because this economy is new, the youngest of the three. It’s nevertheless quite real.

There is a guy who lives on a farm and feeds his animals. Just twenty years ago, he’d be considered as a slacker and hermit. Today he’s a YouTuber, making more than $100K/yr from Patreon subscriptions.

There are writers on this platform without college degrees who work two hours per day and make the same amount of money as someone who went to an Ivy League school and busted their asses off climbing the career ladder.

This economy — whether you call it ‘creative economy’ or ‘passion economy’ or plain-old ‘influencers’ — existed for a decade. It started off with pioneers and legends like Casey Neistat, Joe Rogan, Tim Ferriss, the Kardashians, and others — but now it’s becoming mainstream.

Today we see more and more people making not millions — but solid full-time incomes by just being themselves.

In a way, we’re going back to the roots: some 80,000 years ago, our ancestors spent 99.9% of the time scratching their dicks, and at night they told stories by the campfire.

Now we’re circling back. As the world becomes safer, the population grows, demand grows, more people become redundant and conventional work becomes obsolete, we’ll see a whole new class of professions created, which will allow humans to tell stories for a living.

What else should they do?

Hans Moravec wrote, “In time, almost all humans may work to amuse other humans, while robots run competitive primary industries, like food production and manufacturing.”

We’re accustomed to thinking of such prophecies as sci-fi or things of the distant future, which we might not live to see.

But it’s already here.

Take me, for example. I am 22. If I was born just ten years earlier, I would have been miserable and without a job. Or I would have worked as a journalist for a shitty Russian newspaper, and that’s all. My skills, desires, ambitions would have been unnecessary.

Today though, because we have platforms like Medium, YouTube, Spotify — I can go straight to creating art for a living. I don’t have to take on a “day job” (a term coined in the twentieth century by struggling musicians), I can get paid the instant I create something valuable, interesting, new.

Not only careers become obsolete, but degrees themselves too. It used to be that a degree was a platform. It was something that gave people opportunities: to find like-minded people, to have credibility, to be seen, and hired. Today it’s nothing. When people ask me where I went to college, I usually reply, “Babson”, although I never finished school, and nobody cares.

But this doesn’t mean you don’t need a platform. It just changed form.

The platform of this day and age is the audience. Your people. Network. Its trust.

And just like a good college degree, it can give you a brand, credibility, and — what’s more important — community. You can have $0 in the bank, but if you have an engaged audience that trusts you — you’ll survive.

They say in Medium’s curation guidelines that every article should have a strong CTA (call-to-action) at the end. So here’s mine.

If there’s one thing you take away from this thought piece, let it be this: the world has changed.

You don’t have to live by the old rules. Don’t listen to your parents and don’t trust people over 35 — most of them don’t know what they’re talking about — they were born and raised in another world.

You have three economies to choose from. Working in an office full-time is not one of them — and is a recipe for disaster over the long-term (although now it might be a lucrative option).

But most importantly, what this new world has brought us is power — the ability to choose.

So choose yourself.

The Job of the Future Is Content Creation


Soon We’ll Be Creating Content For a Living was originally published in The Startup on Medium, where people are continuing the conversation by highlighting and responding to this story.

from The Startup – Medium https://medium.com/swlh/soon-well-be-creating-content-for-a-living-b7afdb942f39?source=rss—-f5af2b715248—4

How Retailers Are Cashing In On A US Coin Shortage

As the United States experiences a coin shortage due to the pandemic, some brick-and-mortar retailers are forcing consumers to tell cashiers to “keep the change.”

Kroger is the largest chain so far to do so, temporarily refusing to give coins out as change. Customers can either round up their bills to the nearest dollar and give the excess to charity or get their change stored on loyalty cards.

“The Federal Reserve is experiencing a significant coin shortage that is impacting our store operations and ability to provide change,” the company wrote on Twitter. “As a result, the company is implementing a new process for providing change to customers. In all staffed lanes, coin change owed to the customer can be applied to your loyalty card and can be used on your next in-store, Pick-Up or Delivery purchase. Alternately, we can round your transaction up to the nearest dollar and donate it to your local foodbank.”

The Fed had said in a June 11 statement that the pandemic “has significantly disrupted the supply chain and normal circulation patterns for U.S. coin. In the past few months, coin deposits from depository institutions to the Federal Reserve have declined significantly, and the U.S. Mint’s production of coin also decreased due to measures put in place to protect its employees.”

Kroger isn’t alone in attempting to make customers do without coins amid the shortage. Some stores in the Giant Food chain are reportedly doing the same. And convenience store chain Wawa is reportedly asking shoppers to pay through exact change, debit cards, credit cards or the Wawa mobile app if they can, although the request isn’t mandatory.

Some cash-paying customers might dislike such moves, but putting change on loyalty cards could be a real boon for merchants. For openers, shoppers who don’t already have loyalty cards for a given chain might sign up just to keep from losing their change. Not only will those customers give the grocers some personal information in doing so, but they’ll presumably revisit the retailer in the future to spend their unused change.

Grocers are already tying loyalty programs to the contactless payment systems that many customers seem to favor in a post-pandemic world.

For instance, Kroger launched its Kroger Pay contactless payment option in April. The system allows consumers to link their payment information to their loyalty account at the supermarket chain through an app, then use a QR code for payment at checkouts or self-checkouts.

Similarly, southeast U.S. grocery chain Publix recently unveiled a new loyalty program called Club Publix. It brings together digital features, including a branded digital wallet, the choice to receive eReceipts and early notifications of promotions.

If the U.S. coin shortage grows, more and more retailers could force shoppers to “keep the change” on their loyalty cards. That might be a real positive for retailers.

from News – PYMNTS.com https://www.pymnts.com/news/retail/2020/how-retailers-are-cashing-in-on-a-us-coin-shortage/

5 Must-know Javascript Tips & Tricks

Do you know them all?

JavaScript keeps adding new and neat features. Sometimes, it’s hard to keep up. In this article, I’ll share a couple of cool tips & tricks to keep you up to speed and deepen your JS knowledge.

1. Create an array with unique values using the “Set” object

Imagine having an array with some duplicate items and wanting to filter out only the unique ones.

You could try writing a map or filter to achieve this. Alternatively, ES6 introduces the Set object, which solves this problem in just 1 line of code.

const arrayWithUniqueItems = [...new Set([1, 2, 3, 3,])]
// [1, 2, 3]

Now, this example uses integers, but you can use strings and floating-point numbers as well!

For a little more in-depth knowledge about the Set object, check out this article by Claire-Parker Jones.

2. Shorten your “if” statements

Now this is a tricky one.

Shortening your “if” statements can be a great way to simplify your code.

However, if you need to write more complicated statements, you should definitely go for the first option.

// Instead of using this                                      
if (iAmHungry) {
bakeAnEgg()
}
// You can use this
if (iAmHungry) bakeAnEgg()
// Or this
iAmHungry? bakeAnEgg() : 0

Remember, readability & ease-of-use are more important than a couple less lines of code.

3. Shorten an array using its length property

A great way of shortening an array is by redefining its length property.

let array = [0, 1, 2, 3, 4, 5, 6, 6, 8, 9]
array.length = 4
// Result: [0, 1, 2, 3]

Important to know though is that this is a destructive way of changing the array. This means you lose all the other values that used to be in the array.

4. Using the spread operator to combine objects

Let’s say you want to combine multiple objects into one object containing them all.

The spread operator ( … ) is a great way to achieve this!

const obj1 = {'a': 1, 'b': 2}
const obj2 = {'c': 3}
const obj3 = {'d': 4}
// Combine them using the spread operator            
const objCombined = {...obj1, ...obj2, ...obj3}
// Result: {'a': 1, 'b': 2, 'c': 3, 'd': 4}

Something to keep in mind while using this is that whenever you update one of the objects, it doesn’t reflect those changes in the combined object.

5. Using the window.location object

JavaScript can access the current URL using the window.location object. Pretty neat, but even cooler is that this object contains certain parts of the URL as well.

Get access to the protocol/host/pathname/search/and more!

// JavaScript can access the current URL in parts. For this URL:
`https://thatsanegg.com/example/index.html?s=article`
window.location.protocol == `https:`
window.location.host == `thatsanegg.com`
window.location.pathname == `/example/index.html`
window.location.search == `?s=article`

That’s all!

Thanks for reading, look at how much you’ve learned 😄

This article was originally posted on “That’s an Egg” 🍳


5 Must-know Javascript Tips & Tricks was originally published in Prototypr on Medium, where people are continuing the conversation by highlighting and responding to this story.

from Prototypr https://blog.prototypr.io/5-must-know-javascript-tips-tricks-d1a04e9014de?source=rss—-eb297ea1161a—4

Announcing the second annual VentureBeat AI Innovation Awards at Transform 2020


Take the latest

VB Survey

to share how your company is implementing AI today.


The past year has seen remarkable change. As innovation in the field of AI and real-world applications of its constituent technologies such as machine learning, natural language processing, and computer vision continue to grow, so has an understanding of their social impacts.

At our AI-focused Transform 2020 event, taking place July 15-17 entirely online, VentureBeat will recognize and award emergent, compelling, and influential work in AI through our second annual VB AI Innovation Awards.

Drawn both from our daily editorial coverage and the expertise, knowledge, and experience of our nominating committee members, these awards give us a chance to shine a light on the people and companies making an impact in AI.

The nominating committee

Our nominating committee includes:

Claire Delaunay, Vice President of Engineering, Nvidia

Claire Delaunay is vice president of engineering at Nvidia, where she is responsible for the Isaac robotics initiative and leads a team to bring Isaac to market for use by roboticists and developers around the world.

Prior to joining Nvidia, Delaunay was the director of engineering at Uber, after it acquired Otto, a startup she cofounded. She was also the robotics program lead at Google and founded two other companies, Botiful and Robotics Valley.

Delaunay has 15 years of experience in robotics and autonomous vehicles leading teams ranging from startups and research labs to Fortune 500 companies. She holds a Master of Science in computer engineering from École Privée des Sciences Informatiques (EPSI).

Asli Celikyilmaz, Principal Researcher, Microsoft Research

Asli Celikyilmaz is a principal researcher at Microsoft Research (MSR) in Redmond, Washington. She is also an affiliate professor at the University of Washington. She received her Ph.D. in information science from the University of Toronto, Canada, and continued her postdoc study in the Computer Science Department at the University of California, Berkeley.

Her research interests are mainly in deep learning and natural language (specifically language generation with long-term coherence), language understanding, language grounding with vision, and building intelligent agents for human-computer interaction. She serves on the editorial boards of Transactions of the ACL (TACL) as area editor and Open Journal of Signal Processing (OJSP) as associate editor. She has received several “best of” awards, including at NAFIPS 2007, Semantic Computing 2009, and CVPR 2019.

The categories

The award categories are:

Natural Language Processing/Understanding Innovation

Natural language processing and understanding have only continued to grow in importance, and new advancements, new models, and more use cases continue to emerge.

Business Application Innovation

The field of AI is rife with new ideas and compelling research, developed at a blistering pace, but it’s the practical applications of AI that matter to people right now, whether that’s RPA to reduce human toil, streamlined processes, more intelligent software and services, or other solutions to real-world work and life problems.

Computer Vision Innovation

Computer vision is an exciting subfield of AI that’s at the core of applications like facial recognition, object recognition, event detection, image restoration, and scene reconstruction — and that’s fast becoming an inescapable part of our everyday lives.

AI for Good

This award is for AI technology, the application of AI, or advocacy or activism in the field of AI that protects or improves human lives or operates to fight injustice, improve equality, and better serve humanity.

Startup Spotlight

This award spotlights a startup that holds great promise for making an impact with its AI innovation. Nominees are selected based on their contributions and criteria befitting their category, including technological relevance, funding size, and impact in their sub-field within AI.

As we count down to the awards, we’ll offer editorial profiles of the nominees on VentureBeat’s AI channel The Machine and share them across our social channels. The award ceremony will be held on the evening of July 15 to conclude the first day of Transform 2020.

from Big Data – VentureBeat https://venturebeat.com/2020/07/11/announcing-the-second-annual-venturebeat-ai-innovation-awards-at-transform-2020/

Jesse Stone


Sorry, we didn’t find anything.

from I need a guide http://inagblog.com/2020/07/jesse-stone/?utm_source=rss&utm_medium=rss&utm_campaign=jesse-stone&utm_source=rss&utm_medium=rss&utm_campaign=jesse-stone

Machine Learning Algorithms: Markov Chains

“Our intelligence is what makes us human, and AI is an extension of that quality”. -Yann LeCun, Professor at NYU

Introduction to Generative AI and Markov Chains

Generative AI is a popular topic in the field of Machine Learning and Artificial Intelligence, whose task, as the name suggests, is to generate new data.

There are quite a few ways in which such AI Models are trained , like using Recurrent Neural Networks, Generative Adversarial Networks, Markov Chains etc.

In this article, we are going to look at Markov Chains and understand how they work.We won’t dive deep into the mathematics behind it, as this article is simply meant to get you comfortable with the concept of Markov Chains

Markov Chains are models which describe a sequence of possible events in which probability of the next event occuring depends on the present state the working agent is in.

This may sound confusing, but it’ll become much clearer as we go along in this article. We will be covering the following topics:

  • Concept of Markov Chains
  • Application of Markov Chains in Generative AI
  • Limitations of Markov Chains

Concept Of Markov Chains

A Markov Chain model predicts a sequence of datapoints after a given input data. This generated sequence is a combination of different elements based on the probability of each them occuring immediately after our test data. The length of the input and output data sequences depends on the order of the Markov Chain — which will be explained later in this article.

To explain it simply, lets take an example of a Text Generation AI. This AI can construct sentences if you pass a test word and specify the number of words the sentence must contain.

Before going further, lets first understand how a Markov Chain model for text generation is designed. Suppose you want to make an AI that generates stories in the style of a certain author. You would start by collecting a bunch of stories by this author. Your training code will read this text and form a vocabulary i.e list out the unique words used in the entire text.

After this, a key-value pair is created for each word, where the key is the word itself, and the value is a list of all words that have occured immediately after this key. This entire collection of key-value pairs is basically your Markov Chain model.

Now, lets get on with our example of a Text Generation AI. Here’s a snippet of an example model

This is just a snippet. For the sake of simplicity, I have shown key-value pairs for only 4 words.

Now, you pass it a test word, say “the”. As you can see from the image, the words that have appeared after “the” are “new”, “apple”, “dog”, “cat”,“chair” and “hair”. Since they all have occured exactly once, there is an equal chance of either of them appearing right after “the”.

The code will randomly pick a word from this list. Lets say it picked “apple”. So, now you’ve got a part of a sentence : “the apple”. Now the exact same process will be repeated on the word “apple” to get the next word. Lets say it is “is”.

Now the portion of sentence you have is : “the apple is”. Similarly, this process is run on the word “is” and so on until you get a sentence containing your desired number of words (which is the number of time you will run the program in a loop). Here’s a simplified chart of it all.

As you can see, our output from the test word “the” is “the apple is delicious”. It is also possible that a sentence like “the chair has juice” (assuming “has” is one of the values in the key-value list of the word “chair”) is formed.

The relevance of the generated sentences will directly depend on the amount of data you have used for training. The more data you have, the more vocabulary your model will develop.

One of the major things to note is that the more number of times a particular word occurs after a certain test word in your training data, the higher is the probability of it occuring in your final output.

For example, if in your training data , the phrase “the apple” has occured 100 times, and “the chair” has occured 50 times, in your final output, for the test word “the”, “apple” has a higher probability of occuring than “chair”.

This is based on the basic probability rules

Now, lets look at a term we came across earlier in this section : Order of a Markov Chain

Order Of A Markov Chain

The order of the Markov Chain is basically how much “memory” your model has. For example, in a Text Generation AI, your model could look at ,say,4 words and then predict the next word. This “4” is the “memory” of your model, or the “order of your Markov Chain”.

The design of your Markov Chain model depends on this order. Lets take a look at some snippets from models of different orders

This is the basic concept and working of Markov Chains.

Lets take a look at some ways you can apply Markov Chains for your Generative AI projects

Application of Markov Chains in Generative AI

“Talking to yourself afterwards is ‘The Road To Success’. Discussing the Challenges in the room makes you believe in them after a while”

—Generated by TweetMakersAI

Markov Chains are a great way to implement a ML code, as training is quite fast, and not too heavy on an average CPU.

Although you won’t be able to develop complex projects like face generation like that made by NVIDIA, there’s still a lot you can do with Markov Chains in Text Generation.

They work great with text generation as there isn’t much effort required to make the sentences make sense. The thumb rule (as is for most ML algorithms) is that the more relevant data you have, the higher accuracy you will achieve.

Here are a few applications of Text Generation AI with Markov Chains

  • Chat Bot: With a huge dataset of conversations about a particular topic, you could develop your own chatbot using Markov Chains. Although they require a seed (test word) to begin the text generation, various NLP techniques can be used to get the seed from the client’s response. Neural Networks work the best when it comes to chat bots, no doubt, but using Markov Chains is a good way for a beginner to get familiar with both the concepts — Markov Chains, and Chat Bots.
  • Story Writing: Say your language teacher asked you to write a story. Now, wouldn’t it be fun if you were able to come up with a story inspired by your favourite author? This is the easiest thing to do with Markov Chains. You can gather a large dataset of all stories/books written by an author (or more if you really want to mix different writing styles), and train a Markov Chain model on those. You will be surprised by the result it generates. It is a fun activity which I would highly recommend for Markov Chain Beginners.

There are countless things you can do in Text Generation with Markov Chains if you use your imagination.

A fun project that uses Generative AI, is TweetMakers. This site generates fake tweets in the style of certain Twitter users.

As an AI enthusiast, and a meme lover, I believe meme creation is going to be a major application for Generative AI. Check out my blog about the sites which have already started doing so.

Although there’s a lot you can do with Markov Chains , they do have certain limitations. Lets have a look a few of them.

Limitations Of Markov Chains

In text generation, Markov Chains can play a huge role. However, there are some minor restrictions to it:

  • The seed should exist in the training data: The seed (test phrase or word) which you pass in order to generate a sentence, must exist in the key-value pairs collection of your Markov Model. This is because the way these Chains work is that they get the next word based on which words have occured after the seed and with what frequency. This is the reason most Text Generation AI bots don’t take any user input, instead select a seed from the existing data.
  • Might Generate Incomplete Sentences: Markov Chains cannot understand whether a sentence is complete or not. It’ll simply generate words the number of time you run the code in a loop. For example, a sentence like “This is a new” can be generated. Very clearly, this sentence is incomplete. Although Markov Chains cannot tell you if the sentence is complete or not, various NLP techniques can be used to get a complete sentence as an output.

Markov Chains are a basic method for text generation. Although their output can directly be used for various purposes, you will inevitably have to do some post-processing on the output to achieve complex tasks

Conclusion

Markov Chains are a great way to get started with Generative AI, with a lot of potential to accomplish a wide variety of tasks.

Generative AI is a popular topic in ML/AI, so it is a good idea for anyone looking to make a career in this field to get into it, and for absolute beginners, Markov Chains is the way to go.

I hope this article was helpful and you enjoyed it 🙂


Machine Learning Algorithms: Markov Chains was originally published in The Startup on Medium, where people are continuing the conversation by highlighting and responding to this story.

from The Startup – Medium https://medium.com/swlh/machine-learning-algorithms-markov-chains-8e62290bfe12?source=rss—-f5af2b715248—4

Announcing the second annual VentureBeat AI Innovation Awards at Transform 2020


Take the latest

VB Survey

to share how your company is implementing AI today.


The past year has seen remarkable change. As innovation in the field of AI and real-world applications of its constituent technologies such as machine learning, natural language processing, and computer vision continue to grow, so has an understanding of their social impacts.

At our AI-focused Transform 2020 event, taking place July 15-17 entirely online, VentureBeat will recognize and award emergent, compelling, and influential work in AI through our second annual VB AI Innovation Awards.

Drawn both from our daily editorial coverage and the expertise, knowledge, and experience of our nominating committee members, these awards give us a chance to shine a light on the people and companies making an impact in AI.

The nominating committee

Our nominating committee includes:

Claire Delaunay, Vice President of Engineering, Nvidia

Claire Delaunay is vice president of engineering at Nvidia, where she is responsible for the Isaac robotics initiative and leads a team to bring Isaac to market for use by roboticists and developers around the world.

Prior to joining Nvidia, Delaunay was the director of engineering at Uber, after it acquired Otto, a startup she cofounded. She was also the robotics program lead at Google and founded two other companies, Botiful and Robotics Valley.

Delaunay has 15 years of experience in robotics and autonomous vehicles leading teams ranging from startups and research labs to Fortune 500 companies. She holds a Master of Science in computer engineering from École Privée des Sciences Informatiques (EPSI).

Asli Celikyilmaz, Principal Researcher, Microsoft Research

Asli Celikyilmaz is a principal researcher at Microsoft Research (MSR) in Redmond, Washington. She is also an affiliate professor at the University of Washington. She received her Ph.D. in information science from the University of Toronto, Canada, and continued her postdoc study in the Computer Science Department at the University of California, Berkeley.

Her research interests are mainly in deep learning and natural language (specifically language generation with long-term coherence), language understanding, language grounding with vision, and building intelligent agents for human-computer interaction. She serves on the editorial boards of Transactions of the ACL (TACL) as area editor and Open Journal of Signal Processing (OJSP) as associate editor. She has received several “best of” awards, including at NAFIPS 2007, Semantic Computing 2009, and CVPR 2019.

The categories

The award categories are:

Natural Language Processing/Understanding Innovation

Natural language processing and understanding have only continued to grow in importance, and new advancements, new models, and more use cases continue to emerge.

Business Application Innovation

The field of AI is rife with new ideas and compelling research, developed at a blistering pace, but it’s the practical applications of AI that matter to people right now, whether that’s RPA to reduce human toil, streamlined processes, more intelligent software and services, or other solutions to real-world work and life problems.

Computer Vision Innovation

Computer vision is an exciting subfield of AI that’s at the core of applications like facial recognition, object recognition, event detection, image restoration, and scene reconstruction — and that’s fast becoming an inescapable part of our everyday lives.

AI for Good

This award is for AI technology, the application of AI, or advocacy or activism in the field of AI that protects or improves human lives or operates to fight injustice, improve equality, and better serve humanity.

Startup Spotlight

This award spotlights a startup that holds great promise for making an impact with its AI innovation. Nominees are selected based on their contributions and criteria befitting their category, including technological relevance, funding size, and impact in their sub-field within AI.

As we count down to the awards, we’ll offer editorial profiles of the nominees on VentureBeat’s AI channel The Machine and share them across our social channels. The award ceremony will be held on the evening of July 15 to conclude the first day of Transform 2020.

from VentureBeat https://venturebeat.com/2020/07/11/announcing-the-second-annual-venturebeat-ai-innovation-awards-at-transform-2020/

Some genius made an ebike out of washing machine parts — and it can hit 110kph


Ebikes are hot right now. Coronavirus lockdown measures have spurred people to find socially distanced forms of transport and many are choosing bicycles. Sales are soaring, and in some places supply is hard to come by. So what do you do if you can’t get hold of one? Sabotage your washing machine to build your own ebike, of course! That’s what one enterprising home-engineer did recently, and yes, they’ve named it: “The Spin Cycle.” Nice. [Read: EV fans deplete Dutch gov’s €10M electric vehicle grant in just 8 days] The picture below tells you everything you need to know to…

This story continues at The Next Web

from The Next Web https://thenextweb.com/shift/2020/07/10/110kph-homemade-ebike-powered-washing-machines-parts-spin-cycle/

9 best-in-class examples of product personalization

According to Google, 89% of U.S. marketers reported that personalization on their websites or apps resulted in higher revenue. You’ve heard the story before—apps that survive in this over-saturated market deliver highly personalized experiences to users. But how do you go about executing a truly personalized end-to-end app experience? 

You need to start viewing your users as individuals instead of a collective group. Each user has unique interests and will follow their own buyer journey. The best apps understand this and leverage a combination of declared and behavioral data to continually customize the in-app experience. 

The path to personalization starts on day one, and continues throughout an app user’s lifetime. 

What exactly does exceptional in-app personalization look like? Let’s take a look at how 9 popular apps inspire long-term retention and revenue through personalized in-app experiences. 

1. Pinterest’s personalized first feed 

Pinterest uses a combination of declared data and localization to deliver users value as quickly as possible. When a new user signs up, Pinterest asks them a series of questions to understand their interests. They then combine these declared interests with location data captured from a user’s browser. Why location data? Because through A/B testing, Pinterest discovered that identifying local interests and combining it with a user’s location data (specifically, country) made for much more relevant recommendations

The result? A personalized home page right out the gate that gets tailored more with every session. 

2. Netflix’s relevant rating system

A few years back, Netflix had users rate programs using a 5-star rating system. The problem? It wasn’t consistent with how 5-star rating programs were broadly used. Instead of it being an average rating (think: Yelp), it was an individual rating based on what Netflix’s algorithm believed users would rate the program. 

Now, Netflix uses a percentage score to give users an sense of how likely a program is to match a their interests. The match score is determined by an individual’s viewing history and thumbs up/thumbs down ratings. 

This change led to a 200% increase in ratings, greatly improving Netflix’s ability to curate recommendations and serve up a personalized homepage.

3. Wealthfront’s individual investment experience

Wealthfront aims to set users up on the path to financial stability with a simplified approach to investing. Their onboarding flow asks a series of questions to customize investment opportunities based on an individual’s unique preferences. By limiting the choices and using straightforward copy, Wealthfront helps ensure users don’t drop out of the funnel during the process.

Apps like Wealthfront rely on user data to function. The key to getting that data is to request it in a manner that keeps the user engaged and excited to move through the funnel. Wealthfront’s onboarding flow is both personalized, streamlined, and demonstrates value by adjusting in real time according to user inputs.

4. Duolingo’s gamified approach to language lessons

Duolingo understands even the most dedicated learners get side-tracked, which is why their app uses gamification to keep users on target with their language learning goals. 

For those unfamiliar, gamification is the use of game elements and processes in non-game environments. Gamification is known to increase adoption by 600% while greatly increasing engagement and retention. 

Gamification appeals to users by:

Giving them control: Immediate feedback gives users the sense that they’re in the driver’s seat in terms of completing tasks and challenging themselves to level up.

Reinforcing good behavior: Words of encouragement inspire users to take the next step.

Acknowledging achievements: Recognition for completing goals gives users the sense of achievement (a mini dopamine high) needed to keep going.

5. Headspace’s motivational meditation plans

Headspace recognizes that meditation is an inherently personal journey. A one-size-fits-all approach would take away from the overall experience, which is why they centered their app meditation plans around each individual user.

Headspace’s onboarding experience walks users through a series of questions about their unique meditation goals:

From there, Headspace puts users on the path to success by setting up personalized  reminders and goals:

Headspace’s app makes committing to a healthier lifestyle easy by handling all the logistics for you. Their 1:1 app experience is a pinnacle example of how personalization can drive long-term success. 

6. Twilio’s customized onboarding experience 

Getting new users to complete the first essential task is one of the biggest challenges product owners face. So why not walk them through it? This is exactly the approach Twilio takes with their developer-focused onboarding experience:

First, Twilio asks a series of simple questions to better understand each user’s unique needs.

From there, they walk users through the process of setting up their dashboard and eventually completing their first task, according to the choices they made during signup:

Twilio uses straightforward copy and a streamlined workflow to set users on the right path and fast-track their success. 

7. TurboTax’s seamless filing process

Filing taxes can feel unnecessarily complicated. TurboTax recognizes this, and attempts to simplify the process with a user-friendly experience that starts with a personalizing onboarding flow: 

TurboTax takes the scary out of filing by using a series of icons to depict key events in a user’s life that impact their filing. Even better, as you move through the experience certain options are pre-selected based off of a user’s earlier input:

TurboTax transforms an anxiety-inducing task into one that is almost enjoyable by being clever with their use of personalization. They took an overly complicated process and streamlined it so that users feel empowered and confident to file on their own.

9. Spotify’s yearly recap

Spotify is keenly aware they’re not the only big app music streaming service in the game. To combat this, they rely heavily on 1:1 in-app experiences. From curating playlists to providing an endless stream of recommendations, Spotify is no stranger to personalization. But at the end of each year they dial it up a notch with their personalized Year in Review recaps and playlists.

The strategy here is simple—to delight users with a unique and relevant  experience that is tailor-made to their interests and habits. It shows users that Spotify appreciates the time spent in the app and is using their customer data for good—to provide a fully customizable and personalized streaming experience.

How to personalize your product

If there was ever any doubt that personalized experiences are the way to go, hopefully that doubt has now been erased and you’re feeling eager to start personalizing your own product’s in-app experience. So let’s go over 3 crucial steps to getting started:

  1. Take a hard look at how you capture user data today. Do you have access to the insights you need in order to personalize the user journey? If not, it may be time to update your data management tools. 
  2. Consider revamping your onboarding experience so that it feels more personalized to the end user and/or helps them complete a task. Leading with personalization upfront helps minimize the risk of app abandonment.
  3. Review your entire user journey and see where you can insert personalization. This could be through new feature announcements, event reminders, or even one-off experiences like Spotify’s end of year recap. Surprise and delight users with customized touches to boost lifetime value and retention.

Mastering app personalization takes time. Lay the foundation through capturing the right insights and experiment with A/B testing to understand what’s working and what’s not. Keep the user in mind with every decision you make and you’ll be on the right track to providing the kind of bespoke app experience users demand. 

Looking for a way to easily create, iterate, and maintain personalized in-app experiences at scale? Give Appcues a try today.

from The Appcues Blog https://www.appcues.com/blog/personalized-product-examples

Advertisers block ‘Black Lives Matter’ keywords, while public support for the movement skyrockets: Thursday Wake-Up Call

Attack the block

There’s more news about racism and police violence than ever before, but many advertisers are deliberately shying away from associations with that coverage. “Marketers are increasingly preventing their ads from appearing alongside content related to Black Lives Matter protests, with some blocking keywords including ‘black people,’ ‘George Floyd’ or ‘BLM,’" writes Ad Age’s George P. Slefo.

Content that contains a blocked keyword is automatically excluded from programmatic buys, which means publishers lose out on ad revenue, forcing them to choose between coverage of important events or coverage that pays the bills.

The lists also perpetuate stereotypes—that content relevant to black people is controversial—and algorithms propagate words from list to list, compounding the problem. “The outrage of millions of people around the world and the subsequent protests is the most important conversation happening right now in our society and advertisers are running away from it,” Jason Kint, CEO of publisher trade body Digital Content Next, told Slefo.

Nothing changes until it does

In the past two weeks, net public support for Black Lives Matter has risen 11 percent—as much as it did over the previous two years.

Now, more than half of Americans believe that African Americans face discrimination and are more likely to be killed by the police than other Americans, a flip from 2013, when most Americans disagreed with those positions. And the percentage of Americans who believe racism is a “big problem” has risen 26 points since 2015.

Other issues have seen drastic shifts in public perception before, notably views on same-sex marriage. But some swings in opinion are short-lived, like support for gun control after mass shootings, which typically ebbs away quickly. Whether the same happens to Black Lives Matter is still an open question.

A new Condé dawns?

Media brands are falling in line behind BLM, too, though it’s often under duress. Bon Appetit, Condé Nast’s flagship cooking publication, posted a statement admitting that “Our mastheads have been far too white for far too long” after its editor in chief resigned following the resurfacing of a brownface photo and staffers of color revealed unequal pay among the content creators of its popular Test Kitchen video series. Anna Wintour, editor of Condé-owned Vogue, sent an email that said, “I know Vogue has not found enough ways to elevate and give space to Black editors, writers, photographers, designers and other creators”—a rare admission of error from one of the arbiters of fashion, which has long prioritized whiteness, lightness and thinness.

At the same time, NASCAR banned displays of the Confederate flag at events. That move came just after the Marines and the Navy did the same. That the battle flag of a nation defeated in a bloody war by those very branches of the Armed Forces could be openly displayed on their military bases until now should make it clear how deeply racism runs in this country.

President Trump, for his part, came down on the wrong side of history, tweeting his opposition to renaming military bases that are named for Confederate officers.

Just briefly

Words matter: A bit of racially biased tech nomenclature may be getting a revision. “Master” and “slave” are used to denote computers or circuits where one controls another, and some technologists are calling for industry to use better terminology without racial undertones. Techies are also reexamining the use of “blacklist” and “whitelist” and “black hat” and “white hat,” which associate blackness with banning or evil intent and whiteness with allowance and virtue.

Sea change: The coronavirus lockdown may have helped dampen global carbon emissions, but the seas could suffer from a glut of single-use masks and gloves that make their way from trash cans to drainpipes and into the ocean. Bottles of hand sanitizer are also finding their way into the water. Like any other plastic pollution, this new debris lingers for hundreds of years, breaking down into microplastics that end up in the food chain and posing deadly risks to sea life, like turtles and dolphins, that mistake them for food.

Take your licks: Time is a closed loop these days, so it might come as a surprise that summer is almost here. But the Museum of Ice Cream is ready to kick off a season of experiential eating—safely. “The museum has been offering digital ice cream classes during the lockdowns, and also created a ‘stay-home experience kit’ that includes brand partnerships with companies including Happy Socks,” writes Ad Age’s Adrianne Pasquarelli, who spoke to CEO Maryellis Bunn on the latest episode of the “Marketer’s Brief podcast.”

That does it for today’s Wake-Up Call. Thanks for reading and we hope you are all staying safe and well. For more industry news and insight, follow us on Twitter: @adage. 

From CMO Strategy to the Ad Age Datacenter Weekly, we’ve got newsletters galore. See them all here.

Subscribers make the difference. Individual, group and corporate subscriptions are available—including access to our Ad Age Datacenter. Find options at AdAge.com/membership.

from adage.com https://adage.com/article/news/advertisers-block-black-lives-matter-keywords-while-public-support-movement-skyrockets-thursday-wake/2261591