Designers and developers collaborate better with these 5 adjustments

It’s increasingly understood that design informs technology and technology inspires design. So why do most product development cycles still begin with design and end with development?


I’m a firm believer that the best products are made by bringing design and technology together at the outset. Creating an environment where the mindset considers both technology and design can reduce handoffs (and their inherent inefficiencies) and unleash the creative potential of both skill sets.

Related: Get over yourself—collaboration is the secret to great products

It’s with this collaborative approach that Work & Co has been able to launch products like Virgin America’s iOS and Android apps, a project that relied on an inventive technical solution in order to bring our design vision to life.



Designer developer collaboration

The value of collaboration pays back in spades, so we wanted to share 5 ways to start building a team that thrives together—and builds better products.


Act as one team

We work as one integrated team from the start. This includes our clients, who are often involved in regular reviews and standups. We don’t wait to validate feasibility or understand what’s possible. Instead, we integrate business, design, and technology perspectives into projects from day one.

We recently created an app for a leading video platform that would not have been possible without this approach. The concept revolved around an innovative color sampling technology that could adjust the color of the UI to match the video in realtime.


“Integrate business, design, and technology perspectives into projects from day one.”


To test the idea, the team—including the designers and product managers—immediately began prototyping the concept. Doing so let them understand whether color shifts had to be quicker, slower, or timed a certain way. We saved time and validated faster than a process where wireframes and PSDs get handed down the line. It also means that when it comes time to develop it, we know the true design intent.

By removing handoffs, there’s none of the usual finger pointing for why something may not have worked. We continually refine it together, as one team, with one shared objective.

Which brings me to my second point:

Include developers at the onset of every project

In many organizations, developers are excluded until it’s time to develop design concepts.

But developers can validate designs and uncover technical considerations that might cause trouble down the road (or be an exciting new territory).

A developer’s insight is essential knowledge for the success of any project. Without this perspective, creative teams risk investing in ideas that can’t be implemented as envisioned. Bringing technology into the design process can uncover new ideas while ensuring concepts get delivered on.


“A developer’s insight is essential knowledge for the success of any project.”

To further tighten collaboration, developers and designers don’t sit by discipline. We sit side-by-side by project team. We discuss each other’s work as we go, not just during major reviews. The result is shorter feedback loops and products that are better thought through.


Designer developer collaboration

Image courtesy of Work & Co.

Build an environment of open communication

Open dialogue helps everyone on the team stretch thinking and explore new ideas. Developers get involved in early design reviews. Designers keep refining as we build. By breaking down barriers, we create an environment where each team member seeks the feedback and ideas of others.


As one of our design partners says, “respect is the ultimate currency.” Our teams have to trust each other, and respect everyone’s opinions. This enables more constructive conversations throughout, and alignment towards the same goal.


Designer developer collaboration

Image courtesy of Work & Co.

Get into the habit of experimenting

We want to help our clients take bigger risks and launch more innovative products, but we also have a responsibility to ensure greater likelihood of success.

We’ve found that by experimenting at the outset, we can more rapidly identify which strategies will work. We constantly iterate and try new ways to solve problems. As a result, we produce dozens of concepts and prototypes, often within the first few weeks of kicking off. For the video app we conceived, we prototyped over 75 interfaces and interactions before arriving at the final solution.

This approach allows us to run highly targeted experiments, whether they be related to UX, technical feasibility, or any other aspect of each product.

Put energy into prototyping over presentations

We start prototyping as early as week one in a project. Working as one team means we can limit presentations in favor of reviewing in-progress prototypes. We take the time and energy that often gets funneled into presentations, and instead run user tests or get clients to interact with a functioning product. The result? Designers and developers collaborating on the product within the first week, instead of months down the line. On average, we’re delivering at least one prototype within the first month of kicking off a project.

The next time you’re ready to kick off a new project, spend some time really evaluating the perspectives and expertise you bring into the process and how talent will work together. Can you minimize handoffs and expand communication outside of formal reviews?

The investment in these adjustments will lead to happier, more productive teams—and better digital products.

You’ll love these posts, too

Oliver Dore
Oliver specializes in UI and web application development, leading front-end architecture at Work & Co. He has launched several high-profile and award-winning projects, including a fully responsive client-side booking and management engine for Virgin America, a beautiful reimagining of the Four Seasons Hotels & Resorts site, and a B2B resource site for Google. Most recently, Oliver lead front-end development for Aldoshoes.com.

from InVision Blog http://blog.invisionapp.com/designers-developers-collaborate/

7 Ways Big Data Is Changing Manufacturing

Though manufacturing is a somewhat bygone industry, it might surprise you to learn how much it has benefited from the use of big data. Manufacturing is evolving, thanks to its access to new analytical tools and better ways to gather information.

How Big Data Is Changing Manufacturing

Below are just a few of the ways big data is reshaping manufacturing in the U.S.:

  1. Higher accuracy. Successful fabrication depends on sharp accuracy for manufacturers to continue to be competitive. Before big data came along, the best ways to improve were to invest in better equipment such as MIG welders, or invest in better employee training. With big data, though, manufacturers can use computer programs to refine the process, and analyze errors more skillfully so they can be prevented.
  2. Higher yield. Most manufacturers take in raw materials and to create finished products, which they sell for more than they paid for the intake. In this system, the higher the yield you can get (that is, the fewer raw materials you use per finished product), the more profitable your operation. New big-data applications give manufacturers greater insight into their overall yield, and opportunities to improve their operations to make more money for every batch of product.
  3. Better forecasting. Supply-chain forecasting and demand forecasting are two critical tools for manufacturers. They can determine how much you need to produce, when to slow down production for the off seasons, and how much to hold in your warehouses or ship out. Big data is helping manufacturers grasp the ebb and flow of this supply chain relationship better, so they produce tactically, when it’s most worthwhile to produce.
  4. Predicting and tracking supplier performance. Manufacturers can also use big data to track supplier performance. If a supplier consistently ships inferior products that are unusable, for example, you can accurately calculate the likelihood of this, and determine whether it’s cost-effective to select a new supplier.
  5. Higher traceability. Big data also gives manufacturers more transparency and traceability. How much of your raw materials get lost during production, and at what stage of production? How much did a given batch yield, and where is it currently stored? How long will it take to ship, and once it’s on its way, where is it? Big data helps you track all these phases of production and delivery, and gives you insight into areas of possible inefficiency.
  6. Advanced custom jobs. Big data is making is it more possible to create advanced custom jobs, by taking data from past efforts and imagining new ways to manipulate raw materials. It can also aid in reverse engineering, to come up with new solutions to familiar problems.
  7. ROI and operational efficiency. Finally, big data is giving manufacturers more insight into the true efficiencies of their operations, as well as the return on investment (ROI) they accrue in upgrades, such as new equipment or new advertising strategies.

What Does This Mean for Manufacturers?

What can manufacturers do with this information? What are they currently doing to embrace and make good use of these trends?

  • Higher profitability. First, manufacturers push for higher profitability. In an area that’s traditionally been limited by factors such as raw material cost and hard limits to production, there are suddenly new avenues to cut costs and get more out of every production run. Business owners are excited to explore these opportunities and earn more revenue.
  • More competition. Next, as manufacturers adopt big-data strategies, their competitors feel increased pressure to adopt similar — and even better — approaches. The increased competition forces more and more traditional manufacturers to upgrade their internal systems, and it’s only going to grow more lively in the future.
  • Demand for new roles. Even lean-data applications can be challenging to an outsider, or anyone unfamiliar with data analysis. The new technologies are impressive, but they require someone sufficiently knowledgeable to implement and manage them. Thus, manufacturers are driven to hire new positions for their teams and migrate old ones as well.

Despite being an economic area that has undergone comparatively few technological leaps since the Industrial Revolution, manufacturing is feeling the impact of big data. In the coming years, more manufacturers will be encouraged or compelled to adopt new standards for data gathering, storage, and analysis if they want to stay in business.

Connect:
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Authored by:

Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship. Follow him on Twitter and LinkedIn.

See complete profile

from SmartData Collective – The World’s Best Thinkers on Data http://www.smartdatacollective.com/larry-alton/500916/7-ways-big-data-changing-manufacturing

3 trends in landing page design

via Muzli design inspiration

1. Diagonal layout

Enterprise Grid
Baianat
Perspective
Scaphold | GraphQL Backend as a Service
Webflow Interactions 2.0
Scale
stripe

2. Wavy

Search that scales with your SaaS business | Algolia | Algolia
Freelance Management Platform — Bonsai
Recruitz.io | Next-gen job advertising
Jelly — Google Home
Mimo — Learn how to code on your phone
Scale — API For Human Labor
Gasket — Connect your Sheets

3. Block-separation becomes less obvious

WWDC — Apple Developer
Mirror Conf 2017: a design and front-end development conference
Enterprise Grid
Glyph — Super simple resumes
Intercom on Customer Support book
Intercom | Message Your Customers
WeDo: Make life easy
Dropbox
Pocket Penguins
Seedlip


3 trends in landing page design was originally published in Muzli -Design Inspiration on Medium, where people are continuing the conversation by highlighting and responding to this story.

from Stories by Muzli on Medium https://medium.muz.li/3-trends-in-landing-page-design-5cf900f2c90f?source=rss-c6fbb86f1069——2

‘Reverse Prisma’ AI turns Monet paintings into photos

Impressionist art is more about feelings than realism, but have you ever wondered what Monet actually saw when he created pieces like Low Tide at Varengeville (above)? Thanks to researchers from UC Berkeley, you don’t need to go to Normandy and wait…

from Engadget https://www.engadget.com/2017/04/03/reverse-prisma-ai-turns-monet-paintings-into-photos/

UX Study: The Search for Wine


UX Study: The Search for Wine

It all began one night at the Press Club in San Francisco, where I was attending my first company event. As the youngest guy in the company, I was the least knowledgeable when it came to alcohol (debatable) and wine. When I was asked which wine I preferred, the only two things that came to my mind were red and white.

Let’s be honest, we’ve all experienced a similar situation, and it didn’t help that Press Club has a 17-page long wine list. I waited until everyone ordered, and kindly said “I will get that one too.” After that night, it’s been my goal to better understand wine. I found Vivino, an app for wine lovers and it has been my best drink companion ever since.

A few pages of endless wine list at Press Club

So What’s Vivino?

Vivino is a mobile app that allows users to photograph any wine, and instantly see ratings, price, and reviews. While my experience with the label scanning feature has been amazing, I have always struggled with the search (explorer) feature. Trying to find a bottle that suits both my taste and my wallet is difficult. Putting on my UX designer hat, I conducted usability tests to discover pain points and redesigned this feature of my beloved Vivino.

What I Accomplished from This Study

How I did it

I used guerrilla usability testing, affinity mapping, and persona creation for my initial user research. During the redesign process, I discovered two pain points that I wanted to focus on, then created task flows and wireframes for the changes I wanted to make. Through building an interactive prototype, I was able to validate my assumptions. To better emulate a real-world startup time frame, I gave myself only a week for this case study. Now let’s go deeper into each step.

User Research

Guerrilla Usability Testing

To eliminate any personal bias, I carried a bottle of wine to Yerba Buena Gardens. I then asked five people who had never used Vivino to complete the following tasks, “Imagine it’s Thursday’s evening, and you are looking for a bottle of cheap, good wine to bring to a housewarming party. How would you go about it?” I filmed their interaction with the app (with permission), so I could analyze their interactions later.

Affinity Mapping

To organize my findings from the conversations, I watched the user interactions with the app, and I jotted down insights on a pile of sticky notes. I then categorized similar insights into an affinity map and weighed them against the Importance to User vs. Importance to Business on a 2×2 metric.

Users need to be able to find the list of wine quickly and accurately to help them make their purchasing decision. Since I don’t have access to Vivino’s business goals, I made the assumptions that user engagement and satisfaction are the most important things to the company.

Persona Creation

From the usability tests, I learned the following:

To better understand the typical user, I collected the information above, and created a persona that reflects the characteristics of those I had interviewed.

I also created a scenario that my persona might go through.

Images by Katie Chen!

Redesign

Define & Analyze

While none of users had a problem finding a wine, most of their interactions showed that they were either confused or frustrated with the inability to complete a certain action. I mapped these interactions out using the task flow below.

Original Task Flow

With this task flow, I was able to discover the two pain points that users were having. Below are my proposed solutions based on each of the pain points.

Pain Point 1

Users struggled to move the minimum rating slider

Pain Point 2

Users expressed frustration when they couldn’t sort the result and list of wine by price

Bringing It All Together

In order to make sure that my changes are reflected well in the overall user experience, I revisited the task flow created earlier, and made an update to it.

New Task Flow

Validation Testing

After a week of user research, analysis and redesign, I was able to validate the assumptions and changes I had made. I did this by testing my interactive prototype with five new users. The results are:

  • The average time taken on using and reusing the filter was reduced from 11.4 seconds to 3.7 seconds
  • All users were confident and happy in selecting the wines that fit their price range

Conclusion

This UX case study has been a challenging and rewarding experience for me. Not only did I get to exercise my UX skills, I was also able to make a positive impact with the proposed changes for my wine buddy, Vivino. With these changes, I hope that people will be able to search for their perfect wine with ease and become a wine connoisseur at their company events and business meetings! For now we all need…

I’m currently consulting startups on growth, product and UX strategy. If you’d like to chat about growth, product, UX or startups, please reach me at casper.sermsuksan@gmail.com, Twitter or LinkedIn =)

from Sidebar http://sidebar.io/out?url=https%3A%2F%2Fmedium.com%2F%40casper.sermsuksan%2Fux-study-the-search-for-wine-492be5bb3b77

Vivaldi Browser’s New Feature Makes History

Vivaldi Browser, the brainchild of Opera co-founder Jon von Tetzchner, is launching a new feature that’s downright historic. Today, the browser reveals its History feature, which provides users with detailed insight into their browsing behavior.

This isn’t just your average history record. Instead of users simply looking at what websites they visited—line-by-line and row-by-row, like other browsers—Vivaldi gives them visual clues instead.

According to the company’s latest press release, the new feature means users can conduct a full-fledged analysis of their browsing patterns, all supported by stats and a visually friendly interface.

As von Tetzchner puts it:

Instead of having to scroll through hundreds of lines, Vivaldi gives a comprehensive overview of history, presented in a visual way. This lets our users analyze their online activity and helps them find what they are looking for.

So say goodbye to the days of monotonously scanning your browser’s history until you finally find what you’ve been looking for. This new feature lets Vivaldi’s users efficiently locate what they’re searching for by allowing quick scans through visited sites and offering helpful hints when searching for older URLs.

The end result is a better user experience.

Users will also be pleasantly surprised by the use of a calendar view to present all this history data. Changing to a calendar view provides users with a more user-friendly interface that’s easier to look through than having to scan line-by-line, as with traditional history views.

In addition, a color-coded heat map and graphs to the right of the calendar give users a further layer of depth to their history browsing. Key browsing trends and the user’s online-activity peak round out the data that’s available for analysis.

These changes allow users to locate previously visited webpages even if they fail to remember the exact search term. That’s because this new feature puts searches in context. For instance, it will help users find an old URL if they see it show up on a specific day when they were more active on the web.

Users also have full control over their history search: They’re able to narrow down their search to a range of dates from the monthly view or just from the Day Picker Calendar. Just for good measure, users also have the power to filter their search results by title, date, views and addresses.

Perhaps the best part of this update is the emphasis on privacy rights. Vivaldi never collects the user’s history data because all of this data is local to a user’s browser.

Using the history feature is straightforward. Vivaldi has incorporated History into the browser’s Side Panel, so simply clicking on the History icon will show the user the list of previously visited URLs, right next to the open sites. This design allows users to efficiently search through their history without having to leave their current page.

Mega Action Bundle of 4 Photoshop Add-Ons – only $19!

Source

from Webdesigner Depot http://www.webdesignerdepot.com/2017/03/vivaldi-browsers-new-feature-makes-history/

Google’s new site showcases its open source projects and favorite tools

Google’s new site showcases its open source projects and favorite tools

Over the years, Google has not only implemented numerous pieces open source software in its own products and services, but also contributed several tools for people to use in their own projects.

That includes things like a JPEG encoder which can reduce file sizes by 35 percent, beautiful usable fonts including Roboto and Noto, and Bazel for testing software builds.

“We’re hunting for awesome startups”

Run an early-stage company? We’re inviting 250 to exhibit at TNW Conference and pitch on stage!

It’s now launched a new site that showcases all these efforts. Google Open Source includes a directory of projects that the company has made available to the community, a list of initiatives it runs to engage with programmers, as well as documentation explaining how Google uses, contributes to and releases open source code, so other organizations can follow suit.

The site is now live; head here to check it out.


Google Open Source

Read next:

Get your time back with these marketing templates, tips, and time-savers


from The Next Web https://thenextweb.com/google/2017/03/29/googles-new-site-showcases-its-open-source-projects-and-favorite-tools/

What is AI? Even Elon Musk Can’t Explain


What is AI? Even Elon Musk Can’t Explain

Artificial intelligence is hard to define — because the field is broad and the goals keep moving

Photo: OnInnovation

Word leaked Monday via The Wall Street Journal that Tesla / SpaceX industrialist Elon Musk has been funding a company called Neuralink— allegedly with some of his own money — attempting to connect computers directly into human brains. This is the same Musk profiled in this month’s Vanity Fair, where he tells journalist Maureen Dowd in all seriousness that humanity needs a Mars colony to which we can escape ‘if AI goes rogue and turns on humanity.”

Which side is he on?

In short, Musk is one of many big thinkers who believe a human-computer hybrid is essential to allowing humans to keep their own machines from marginalizing them. Neuralink’s technology is said to be a neural lace, which Musk has spoken about for over a year.

But for most people, the first question isn’t whether artificial intelligence will usurp our planet. The first question is: What exactly is AI?

Let’s skip the science fiction and get to the science: AI research and development spans a broad range of fields and myriad goals, as befits the concept of mimicking the vast breadth and depth of a human mind as compared to a calculator. Even people who work in AI, and reporters who’ve covered it for years, can’t agree on what doesn’t and doesn’t count as “intelligence,” or how to group all AI projects into a few understandable categories. We tried asking.

Five Types of AI

The explanation-friendly people at Tutorials Point have done a tidy job of breaking AI research into an understandable graphic with five major categories. (Their tutorial is a good next step to learn more details about AI research areas.)

Expert Systems

These are computer systems which are programmed with vast histories of human expertise on a topic, so that they can quickly examine far more options, scenarios and solutions than a team of experts could ever come up with. Google Maps, which solves the apocryphal traveling salesman’s dilemma before you’ve realized you have one, is a familiar example. Air traffic control systems juggle even bigger arrays of data points, options and restrictions.

Clinical systems, which dispense medical advice, are one of the promising areas for AI — what doctor can keep on top of all medical knowledge today, even in one field? But doctors point out that these systems are a long way from replacing a human clinician — they’re helpful advisers, not successors.

Neural Networks

Artificial neural network systems somewhat mimic the neurons in the human brain. They are already far superior to humans at tasks that involve pattern-matching. They can spot a face in a crowd from old photos, or tell you not only what someone said or wrote, but who like said it or wrote it (or didn’t!) based on language patterns too subtle and complex for mere mortals to spot.

Fuzzy Logic

Traditional computer programs work with hard logic — true or false, 1 or 0, yes or no. Fuzzy logic allows an array of possible values, a sliding scale of trueness, a “truthiness” rather than the inflexible numbers of a spreadsheet. It’s much more like how humans think.

Your washing machine may already use fuzzy logic — that’s how it can do one-touch cleaning. But more advanced fuzzy logic is what will enable a self-driving car. If it’s going to run over one baby or five old people, which will it choose? Silly human, you’re looking for there to be one right answer.

Robotics

Most babies learn to walk in less than a year. Many animals can scamper up, over, and around terrain where humans wouldn’t dare. Researchers are learning a simple truth: Walking is hard. Getting a robot to take a single step under its own balance took years. That second step is a doozy.

But robotic systems are already much better than people at many precision tasks, such as assembling products or shipping boxes from an Amazon warehouse. Not only are they precise, they’re smart — they scan spot production glitches or incorrect parts, and can compensate for variances from one product to the next.

Even products that require craftsmanship, like building guitars, can often be done better, faster and more reliably by CNC manufacturing now. It’s getting harder for experienced players to tell a $400 robot-made G&L guitar from Indonesia — or is it China now? — from a $1,500 one built by hand in California.

“Great, he’s finally getting to the chatbots.”

AI for Chatbots: Natural Language Processing

NLP, as everyone calls it, is the corner of AI most applicable to chatbots. The goal of natural language processing is to hold everyday conversations with humans, without them needing to speak in restricted syntaxes and vocabularies, or speak (or type) special commands. Researcher Alan Turing proposed a simple test for a successful program: “A computer would deserve to be called intelligent if it could deceive a human into believing that it was human.” By that standard, the Twitterbots have already won.

But as Pandorabots founder Lauren Kunze, who built her first chatbot at age fifteen, told us recently, “Walking is complex, language is far beyond that.” Human languages are far more complex than computer programming languages in complexity, flexibility, malleability and nuance. As a human, you can read a 500-year-old play by Shakespeare and sort of tell what’s going on. Try typing some Shakespeare at an Internet chatbot.

Musk told Vanity Fair that he believes a human-brain interface is four to five years away. But IBM researchers once claimed they would have software that could not only understand any human language, but translate it into any other language, in three years. That was in 1954.

A Never-Ending Quest

Artificial intelligence — hardware and software that performs functions once believed possible only by a living brain — has been a concrete goal of technologists for more than 150 years, since Charles Babbage drafted the design for his Difference Engine (never built until the 1990’s, as a museum piece) and Ada Lovelace realized it could manipulate not just numbers, but musical notes or anything else with a formulaic system.

But the path from vision to reality is one that continues to get longer and longer the further we travel down it. Dead ends, imminent breakthroughs that never happen, and algorithms that almost work have become pretty much expected of any direction AI research takes.

The people who pay for that research frequently become disillusioned. Scientists talk about the AI Winters of the 1970’s and 1980’s, when one institution after another refused to pour more money into projects that were neither sticking to schedule nor delivering the hoped-for results.

AI took a mini-hit this past year in the world of chatbots. Facebook’s announcement of an AI-enabling platform for its Messenger communication channel spurred a slew of investments in automated friends, assistants and services (including Octane AI, which publishes Chatbots Magazine.) A year later, reports claimed that Facebook’s M project, advanced AI designed to understand Messenger users, could comprehend and complete fewer than one in three requests.

Moreover, AI research today is unlike the Internet R&D that pawns thousands of products from a never-ending stream of small startup companies. Modern AI research uses an almost unimaginable amount of computing power and time — beyond the financial reach of many startups. And engineers who understand sub-disciplines like machine learning — whereby one doesn’t program software directly, but instead gives it an ocean of example data from which to learn on its own — are rare and therefore expensive, even for computer programmers.

That’s why startup investment firm Y Combinator recently announced a special funding track for AI startups. Y Combinator plans to provide entrepreneurs whose ideas seem financially promising with extra computational credits for cloud computing, and with experts in machine learning consultants who will make office hours to help young founders. Those are what Google, Facebook, IBM and other big-budget firms can afford that two Stanford dropouts in a loft can’t.

So What Are Musk and Others Afraid Of?

Many discussions of artificial intelligence skip past what it is or isn’t to an apocalyptic worry: That a sufficiently complex computer system will develop self-awareness, literally thinking for itself. And that one or more such artificial superminds will then decide the pesky humans who built them are in the way. The Vanity Fair article is a well-written primer on who worries about what among leading tech thinkers.

But one reason world-conquering AI seems to always be just a few more years out is that to us humans, advanced software only earns the title of “artificial intelligence” until it becomes part of everyday life. What we once imagined only a human mind could deduce, like finding the fastest driving route through five spots across Los Angeles, loses its mystique once Lyft does it. Dude, it’s just an app.

It’s been deemed the AI effect, tidily summarized as Tesler’s Law: “AI is whatever hasn’t been done yet.”

This series continues Wednesday with “What is NLP?” and Thursday with “What is Machine Learning?


Click the ❤ below to recommend this story to other Medium readers looking to learn more about the world of AI and chatbots.

from Chatbots Magazine – Medium https://chatbotsmagazine.com/what-is-ai-even-elon-musk-cant-explain-1070b492d3d5?source=rss—-d6dc2c824f17—4

Just how wrong is our map of the world?

Map

What do the countries and continents of the world really look like? If we look at a map on a piece of paper or a computer screen, we are viewing a flat, two-dimensional representation of the world. It’s inevitably wrong – to get from three dimensions to two, some accuracy of the real dimensions of the world’s land and seas is lost.

There are different ways to compromise between the actual shape and size of land masses in the world in order to get them down in two dimensions. The most common way that the round world is shown on a flat map is the Mercator projection, first devised to aid sea navigation in 1569.

This projection tries to maintain the right overall shape of land masses, at the expense of accurately representing their actual size. This means that the further you get to the equator, the more land masses are stretched. So a square mile close to the North Pole appears far larger on this map than a square mile at the equator.

It’s such a familiar map that it’s easy to forget that countries don’t in fact look like this at all. Our ideas of how big a country or continent is are often very far from reality.

There are other ways to compromise: the Gall-Peters projection preserves size at the expense of shape. This makes land at the equator appear elongated and land toward the poles appear squished.

To an untrained eye, the Galls-Peters projection looks very peculiar, but that’s just because it never really caught on in and is seen so rarely compared with the famous Mercator projection.

Here are 10 ways that show just how wrong the much-loved Mercator projection is.

Maps of the world

Related Articles

from IBTimes UK Editor’s picks http://www.ibtimes.co.uk/just-how-wrong-our-map-world-1605618

Data for Design

Using Data As Part Of A User Centred Design Process

The Definition. User-centered design (UCD) is a framework of processes (not restricted to interfaces or technologies) in which the needs, wants, and limitations of end users of a product, service or process are given extensive attention at each stage of the design process.

When I started out as a web designer, I had no real understanding of what user experience design (UXD) meant, or even that it existed as a term. I was led into the industry through my passion for both e-commerce and graphic design.

As an entry level designer I realised I spent all my time diving into analytics to discover what I could about users of the site. I was really trying my hardest to undertake UX design without even realising I was doing so.

As my career has progressed I managed to move a lot closer to UX design and begun to undertake user testing as part of my design process. This is where my fascination with UXD & UCD really began and where I started to understand that analytics data can only be fully understood when the user provides context and true qualitative insight.

In this article I want to share a few things I’ve learnt along the way into how to use both the web analytics and user testing data throughout the design process and as part of continuous learning and improvement cycle to create the best possible products for your customers.

The Quantitative Insight

Quantitative insight can be gained by using analytics in the form of statistics, figures and reports to collate trends and patterns on user behaviour. Data leaves assumptions behind and provides us with facts.

In God We Trust, all Others Must Bring Data. W. Edwards Deming

Data is insightful. All data however, needs context and needs to be validated with qualitative insight, from your users. You can collect all the data in the world, but in the wrong hands, assumptions will be made and you won’t know what to do with it.

Data is like garbage. You’d better know what you are going to do with it before you collect it. Mark Twain

Diving into the analytics and quantitative research can often be a can of worms and will more than likely throw up more questions than you get answers. It’s important to try to stick to the specifics and try to focus on certain areas that are of the most significance.

The data you hold will then be more actionable and you will be able to use your findings to make decisions and to influence design.

Facts Do Not Cease To Exist Because They Are Ignored. Aldous Huxley

You cannot ignore data. Data rings true, it can help you get your point across. It can prove right or wrong and can enable you to be able to act upon your findings.

With the above said, it’s important to communicate data in a simple and understandable way to effectively to help get your point across to different areas of the business and senior stakeholders. When doing so however, the importance of backing up this qualitative insight with input from users must be stressed, the what must be framed with the why.

It’s important to balance between the quantitative data you have collected and use qualitative data through user centric research to not only validate your findings but to also either reinforce them or prove them wrong.

The Qualitative Insight

Qualitative insight is the best way to creating user centric designs and can be gained through many varying methods of data capture. There really is no substitute for one on one time with your users, however user testing doesn’t need to be so costly of time, money or resource. Insight can be gained through remote, online user testing, gaining voice of customer insight through surveys and questionnaires and so on.

You Are Not Your User And You Cannot Think Like A User Unless You’re Meeting Users Regularly. Leisa Reichelt

Having been involved in many user testing sessions both in-person and remote I have never once failed to be completely surprised by something that is said or done. Users will always be completely irrational and highlight problems, it’s all part of the test and learn cycle.

No matter how much user testing you do, you will never fail to be surprised, however you will also never be able to answer every single question or cater for all users. It’s important to stick to what’s most important for you, whether that be designing for personas or answering specific questions.

Not Everything That Can Be Counted Counts, And Not Everything That Counts Can Be Counted. Albert Einstein

Qualitative user research techniques provide invaluable insight that go far beyond the analytics. It’s important to test and validate at every stage of the design process. Then to continue to iterate and re-evaluate once a product has been shipped. Your first solution will almost certainly not be your final solution.

When People Talk, Listen Completely. Ernest Hemingway

One of the best pieces of advice I’ve ever heard used in the context of conducting user research is the above quote. No matter how proud or attached you are to a design, forget it, it’s useless unless you listen to the voice of the customer. Listen to their feedback and understand it to be able to shape your design progressively.

In Conclusion…

I’ve only scratched the surface here, although hopefully that has shared some insight. Using data can highlight the importance of key issues and can provide key insights. You can use it to influence and shape your designs. Though you must always ensure you are testing and validating with your users. Although you will never be able to design to suit the needs of every user, you should use personas and key demographics to help you target your designs. Once your product is live you must implement data and user research as part of a continuous test and learn cycle to keep improving and learning about your product.


Data for Design was originally published in uxdesign.cc – User Experience Design on Medium, where people are continuing the conversation by highlighting and responding to this story.

from uxdesign.cc – User Experience Design – Medium https://uxdesign.cc/data-for-design-f33fd7419cc8?source=rss—-138adf9c44c—4