Imagine being able to transport yourself to a completely different place — an idyllic beach paradise, a front row seat at a Paul McCartney concert, an unexplored planet — with the click of a button? Thanks to technological advancements in the world of virtual reality (VR), these immersive experiences define just a small taste of what’s possible.

NASA defines VR as “the use of computer technology to create the effect of an interactive three-dimensional world in which the objects have a sense of spatial presence.” And the level of personalization and immersion that VR provides makes it a great opportunity for brands to engage with their tech-savvy audiences. 

In fact, brands such as The North Face, Coca Cola, and Sony Pictures have already started using VR to delight their consumers and build loyalty in ways that are highly innovative and, in some cases, very affordable.

To learn more about how the evolution of virtual reality — from the 1930s to present day — check out the infographic from Communications@Syracuse below. (And to learn more about other game-changing trends you should incorporate into your marketing strategy, check out this blog post.)