Last week was a coming-out party for financial services firm Broadridge.

While the New York investor tech provider had previously voiced an interest in blockchain, it began the week by investing millions in a deal that will find it acquiring new technology assets as part of a bid to develop client-focused distributed ledger services. Later, it hosted a blockchain-focused breakfast with 50 of its clients and technology partners including Credit Suisse and UBS.

Broadridge’s more aggressive moves in the blockchain space were preceded by internal testing and, more notably, investments in industry startups. Earlier this year, the firm participated in a $60m investment in New York-based startup Digital Asset Holdings alongside BNP Paribas, ICAP and the DTCC, among others.

As of last week, however, the firm has devoted 30 employees to develop multiple proofs-of-concept for its clients, focused on areas such as business communications and trade processing.

After moderating a panel at the breakfast last week, Broadridge global head of strategy and blockchain lead, Vijay Mayadas, told CoinDesk that strong demand on the client side let the firm to begin devoting significant resources to start capturing some of that interest.

Mayadas said:

“In terms of accelerating the adoption of blockchain, we already have the industry connectivity, we already have the platform, and we have the clients. So we feel we’re uniquely positioned to take blockchain, figure out how to really solve some of the pain points and bring solutions to market very quickly.”

Fuel for the fire

In some ways, the Inveshare deal can be looked at as a key driver for bridging blockchain with some of the services that Broadridge offers, including mechanisms for proxy voting, or processes by which other parties are brought into the corporate voting process.

The deal, announced last Monday, finds Broadridge agreeing to pay $95m for the assets, with an additional $40m due on delivery of the blockchain applications.

Broadridge plans to use the assets it acquired to develop blockchain applications that let stockholders vote at investor meetings in which they were unable to attend, as well as other services connected to its proxy business.

Broadridge explained that the Inveshare technology would be used to accelerate the development of blockchain-based proxy applications by increasing the transparency of vote confirmation and reducing the complexity of the current reconciliation process.

The firm is not sharing its development timeline, other than saying it intends to be the “first to market with a complete proxy blockchain solution”.

In a statement, Broadridge president and CEO Richard Daly confirmed that applications to its proxy voting services are a major focus moving forward.

“Integrating blockchain technology into the proxy process has the potential to drive significant benefits for all participants,” he said.

Looking ahead

Ultimately, both the firm and those attending its breakfast last week said that the ultimate goal is to shave operating costs – and maybe make a little bit of money on the way.

Speaking at the event, Chris Church, chief business development officer for Digital Asset, argued this point. He went on to say that, should the technology take off, those money-saving mechanisms could turn into money generators.

Church, who previously worked as the CEO of SWIFT, told attendees:

“It may take 10 years to get widespread adoption. But the people in this room, the people Broadridge invited, need to be building now.”

Broadridge image via Michael del Castillo

BroadridgeDigital Asset Holdings