Kroger Tests Sensors, Analytics In Interactive Grocery Shelves

Kroger Co., the largest supermarket chain in the U.S., is testing sensors and analytics technology to let shelves and products interact with shoppers walking the grocery aisles. The system, which detects individual shoppers through their mobile devices, can offer tailored pricing on specific items and, through 4-inch color display screens, highlight products on the customer’s […]

from CIO Journal. http://blogs.wsj.com/cio/2017/01/20/kroger-tests-sensors-analytics-in-interactive-grocery-shelves/?mod=WSJBlog