By: Rudy Sanchez
Being a leftie means living in a world not designed for you. Writing means getting your palm full of pencil or ink smudges. Thankfully, we use a keyboard for most of our writing, but everything from baseball gloves to guitars must be specially designed for southpaw use. Sure, Ned Flander’s Leftorium remote control is a bit of a stretch, but there’s an overwhelming need for ambidextrous or left-handed designed items.
In support of International Left-Handers Day, a day founded and first observed in 1976 by the Lefthanders Club every year on August 13th, Oreos released a special-edition package designed just for lefties.
The package plays on the general way the cookie is eaten as the graphics twist counter-clockwise, and that’s you know, to the left. The opening flap is now moved over to the right side, making it easier for a left-handed person to open the package.
Lefties are merely 10% of the population but represented fully by some of the most impressive overachievers in any field like Barack Obama, Bill Gates and Oprah Winfrey. Unfortunately, so was Osama bin Laden and Jack the Ripper, and, likely, the mad titan Thanos.
Is it something about having to struggle in a world designed for the right-handed that makes lefties rise above righties, or is there something inherently special about lefties beyond their hand preference? Whatever the case, special leftie Oreos takes the sting out of having to live in a world full of smudged ink, hard-to-use scissors and can openers.
Rudy Sanchez
Rudy Sanchez is a product marketing consultant based in Southern California. Once described by a friend as her “technology life coach,” he is a techie and avid lifelong gamer. When he’s not writing or helping clients improve their products, he’s either watching comedies on Netflix, playing the latest shooter or battle royale game or out exploring the world via Ingress and Pokémon Go.
from The Dieline http://www.thedieline.com/blog/2018/8/16/the-left-handed-struggle-is-real-and-oreos-has-got-your-back