Technology waves, evil A/B testing, font metrics — and more UX links this week

A weekly selection of design links, brought to you by your friends at the UX Collective.

The what → how → why cycle of every new technology wave
Every time a new trend starts to get traction amongst designers and devs — chatbots, artificial intelligence, design sprints, augmented reality, responsive design, react native, hamburger menus, design thinking, you name it — the same pattern happens.

A/B testing for mobile-first experiences
In this mobile-first world, there is no such thing as designing a website near-perfectly the first time around.

Are A/B tests evil and manipulative?
The web is being reshaped by the ubiquitous A/B testing practice–and it’s a serious ethical problem.

Lessons from design school for software engineers
While I thought hard skills were the key to design, it was the soft, interpersonal skills that proved to be more valuable in my career.

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Technology waves, evil A/B testing, font metrics — and more UX links this week was originally published in UX Collective on Medium, where people are continuing the conversation by highlighting and responding to this story.

from UX Collective – Medium https://uxdesign.cc/technology-waves-evil-a-b-testing-font-metrics-and-more-ux-links-this-week-e125e9182f05?source=rss—-138adf9c44c—4